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Getting Started

What is Selling Lane Auction Software?

An easy-to-use auction platform for sellers and buyers — real-time bidding, transparent pricing, and a user-friendly marketplace design.

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Getting Started Guide for Sellers

Everything a new seller needs to set up their account, launch their first auction, and start earning on Selling Lane.

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Update Your Account Settings

Walk-through of the Account Settings panel in Selling Lane — basic info, auction URL, colors, payment links, and uploading your logo.

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You Need an Auction Website

Your website is the digital storefront that determines your online auction success — it IS your auction house, sales floor, and brand all in one.

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How to Sign Up for Selling Lane

Quick-start guide to creating your Selling Lane account. Register in minutes and launch your first auction today.

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How to Set Up Your Auction

Step-by-step walkthrough to configure your first Selling Lane auction — from URL to template to inventory.

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Top 10 Things to Know About Online Auctions

From pre-auction planning to post-auction reporting — the ten essentials every successful online auction operator follows.

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What is Average Sale Price (ASP)?

Average Sale Price is the mean price across items sold — use it to set realistic reserves, estimate returns, and benchmark auction performance.

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What is Items Per Auction (IPA)?

IPA measures how many items are typically included in each auction — a key lever for revenue, bidder engagement, and operational efficiency.

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Inventory / Auction Type (Auction Name)

The Inventory Type — also called the Auction Name — is the label that helps you organize and manage items within an auction.

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Building Your Auction Brand: Why White-Label Technology Matters

Branded presentation justifies premium pricing, attracts higher-value consignments, and builds business equity. Here’s how white-label auction technology transforms your image.

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Features

Cool Features of Selling Lane

Access to unique inventory, transparent bidding, mobile convenience, verified sellers, and secure transactions — what makes Selling Lane different.

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Selling Lane Features (Full List)

A complete reference of every capability in Selling Lane — from setup and buyer management to reporting, security, and 99.999% uptime.

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Top 10 Features of Selling Lane

Multiple auction types, 99.999% uptime, comprehensive reporting, automatic bidding, batch processing, and more — the complete feature set.

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Bidding Types Explained

Learn about open bid, silent, proxy, and buy-it-now auction formats available on Selling Lane — which one is right for your inventory?

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Batch Actions

Save hours every week by performing actions on multiple listings at once — add to auction, close, reject, and more in a single click.

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Reports and Views

Detailed reports on auction results, receipts, buyer details, accounting summaries, and more — all dynamic, exportable, and ready when you need them.

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Open Bid Auction

Transparent, ascending-price bidding where all participants see every bid in real time. The classic auction format.

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Silent Bid Auction Format

Sealed-bid auctions where participants submit bids without seeing other offers. Perfect for charity events and private sales.

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Buy It Now Auction Format

Fixed-price instant purchase option. Skip the bidding entirely for buyers who want items immediately.

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Proxy Bid Auction Format

Your AI bidding buddy. Set your maximum bid and let Selling Lane automatically bid on your behalf up to that amount.

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Simulcast Streaming

Broadcast live auctions to online bidders worldwide in real-time. Selling Lane's Simulcastless technology delivers seamless bidding without camera lag.

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Condition Reports: Build Trust, Drive Higher Bids

Document every flaw. Build bidder confidence. Increase final sale prices. Selling Lane's built-in condition report builder does it in 5 minutes.

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Automatic Invoicing Works, Here's Why

Invoices go out within minutes of auction close. Accurate, branded, and professional — bidders get payment instructions while excitement is still high.

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Mobile Bidding Changes Everything

Over 70% of auction traffic is mobile. Mobile-optimized auctions see 40% more bidders and 25% higher average sale prices.

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Why You Might Not Want to Show Reserve Prices

Hidden reserves encourage natural bidding, create excitement, protect seller interests, and prevent price anchoring — here’s why we keep them private.

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Using the Bid Acceptance Portal

The Bid Acceptance Portal (deal making) gives sellers control over bids that fall below their reserve price after an auction ends.

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What is IDP (Item Detail Page)?

The Item Detail Page is where bidders spend most of their time. High-res photos, multimedia, real-time bidding — everything buyers need to decide.

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Add to Auction (Batch Action)

Add multiple items to an auction in a single batch instead of clicking each one individually.

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What is SRP (Search Results Page)?

The Search Results Page is where buyers browse. Selling Lane lets them bid directly from search results — no clicking through to individual items.

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Close or Reject Auctions (Batch Action)

The Close/Reject batch action lets you end an active auction early or reject an unmet-reserve bid after the auction closes.

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After-Auction Pending List

A queue of auction items that have received bids but aren’t fully processed yet — review, accept, reject, or chase payment.

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Why Batch Actions (Bulk Upload) Work

300 items entered one at a time = 40 hours of data entry. Here’s why bulk upload is the difference between a hobby and a real auction business.

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Customize Fields in Selling Lane Auctions

Short video walk-through of editing and adding custom fields on your Selling Lane auction listings.

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Accounting Summary Report

Track and manage your auction finances — winning bids, buyer info, fees, and transactions — with Excel and CSV export.

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Auction Results Report

A live report of current auction results — sale prices and buyer info — sortable, filterable, and exportable across any time range.

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Receipt Summary Report

All the important details about sales between buyers and sellers — when items sold, what sold, contact info, and fee breakdowns — with CSV export.

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Buyer Details Report

Comprehensive overview of all your active buyers — contact info, purchase history, and live updates — exportable to CSV for email, accounting, or CRM tools.

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Policies & FAQ

Selling Lane Rules and Policies

Our rules are designed to protect sellers, buyers, and the integrity of every auction. Here's what everyone agrees to when joining Selling Lane.

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Frequently Asked Questions — Selling Lane Auction Software

Quick answers to the most common questions about Selling Lane — pricing, transaction fees, free trial, simulcast bidding, white-label branding, and support.

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The Ghost Bidder Problem: Why You Need Customer Registration

Anonymous bidding invites serial non-payers, competitor sabotage, and lost customer data. Here’s why requiring bidder registration protects your auction — and your profit.

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Proxy Bidding Rules

How proxy bidding works on Selling Lane: increments, outbid notifications, and the complete bidding rules for automated bids.

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Understanding Reserve Prices and AI Proxy Bids

How reserve prices interact with proxy bids — why Selling Lane's AI won't auto-raise your bid to meet reserve, and why that protects you.

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How Did I Get Outbid So Fast?

Someone's bidding against you — or their proxy bid is. How the auto-bid system works and strategies to win more often.

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What is Sell Rate Percentage?

Sold items ÷ total items listed × 100. The key performance metric for measuring auction success.

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What is a Listing Fee %?

Listing fees explained — the commission auctions charge sellers on the final selling price. How they're structured and what to expect.

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What is a Buyer Fee %?

The buyer's premium: extra cost buyers pay on top of their winning bid. How it works and why auction houses charge it.

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Selling Lane Auction Logos

Download official Selling Lane Auctions logos in full, small, and icon sizes.

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Auction Types

ATV, Boat & RV Auction Software

Move seasonal recreational inventory fast — ATVs, boats, RVs, and outdoor gear. High-ticket items, passionate buyers, quick cash turnover.

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Bidding Formats Available on Selling Lane

A quick overview of every bidding format Selling Lane supports — open bid, silent, proxy, buy-it-now, hybrid, absolute, and more.

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Auction Categories Available on Selling Lane

The nine broad categories of inventory Selling Lane supports — from vehicles and heavy equipment to real estate, collectibles, luxury goods, and digital assets.

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Types of Auctions: Category Directory

Complete directory of auction types — car, estate sale, farm equipment, charity, horse, storage, real estate and more. Pick the right category for what you sell.

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Miscellaneous Topics

Additional help topics, guides, and references that don't fit neatly into other categories — sign-up help, advanced features, and more.

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Classic Car Auctions

Premium auctions for vintage, collectible, and rare vehicles. Muscle cars, European exotics, and barn finds that command five- and six-figure prices.

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Car Auctions

Move dealer, wholesale, and retail vehicles fast. Daily drivers, repossessed units, trade-ins, and fleet liquidations — with mobile bidding and title tools.

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Silent Bid Example

A quick worked example of how a silent (sealed-bid) auction plays out on Selling Lane.

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Real Estate Auctions

Fast, transparent property sales. Single-family homes to commercial land — auctions compress timelines and drive competitive bidding.

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Estate Sale Auctions

Liquidate household contents fast — furniture, antiques, collectibles, jewelry. A respectful, revenue-generating way to handle downsizing and probate.

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Livestock Auctions

A time-honored tradition modernized with mobile bidding. Cattle, pigs, goats, poultry — brought to buyers anywhere through digital auctions.

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Horse Trading Marketplace

Equestrian auctions for show jumpers, trail horses, ponies, and breeding stock. Trusted by breeders, riders, and trainers with pedigree documentation.

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Foreclosure Auctions

High-return opportunity to liquidate bank-owned and distressed properties. Motivated buyers, instant equity, transparent process.

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Jewelry and Gemstone Auctions

High-value, high-margin auctions. Diamonds, gold, luxury watches, loose gemstones — small footprint, big returns.

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Government Surplus Auctions

Federal, state, and local agencies can turn excess inventory into revenue. Vehicles, electronics, tools, furniture, and confiscated goods.

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Police and Government Seizure Auctions

Convert confiscated and forfeited property into public revenue. Vehicles, electronics, jewelry — with full audit trail and mobile bidding.

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Sports Memorabilia Auctions

Connect fans, collectors, and investors with autographed jerseys, trading cards, game-used equipment, and championship collectibles.

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Yellow Iron and Machinery Auctions

High-value industrial equipment sales. Excavators, bulldozers, cranes, skid steers — with mobile bidding, six-figure-per-event returns.

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Charity and Digital Chinese Auctions

Modern fundraising for nonprofits. Digital raffles with mobile bidding, donated inventory, and zero overhead.

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Farm Equipment Auctions

Move agricultural machinery, tools, and surplus inventory fast. Tractors, combines, irrigation, implements — with motivated ag buyers.

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Book and Manuscript Auctions

Rare books, first editions, and historical documents for bibliophiles, scholars, and investors. Premium bids for cultural legacy.

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Used Sports Equipment Auctions

A community-friendly way to sell pre-owned youth and adult gear. Hockey, soccer, golf, tennis, cycling — gear stays in play.

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Vintage Console & Video Game Auctions

Tap into the retro gaming collector ecosystem. NES, SNES, Sega, PlayStation — from $15 cartridges to $1,500 rare consoles.

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Royal and Aristocratic Estate Auctions

Heirlooms and artifacts from noble families and historic estates. Centuries of provenance for collectors, historians, and institutions.

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Storage Unit Auctions

Convert unpaid rent into recovered revenue. Abandoned storage units — the thrill of the unknown for resellers, collectors, and treasure hunters.

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Domain Name Auctions

Modern marketplace for digital real estate. Brandable URLs, keyword-rich domains, expired premium names — high-margin, no shipping required.

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Intellectual Property Auctions

Patents, trademarks, copyrights, and entire brand portfolios sold at auction. High ticket sizes, low overhead, no shipping — one of the highest-margin auction categories you can run.

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Space and Sea Artifact Auctions

Space-flown items, astronaut gear, meteorites, shipwreck relics, and navigational artifacts — a cosmic & maritime treasures marketplace for collectors and museums.

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Cemetery Plot Auctions

A respectful, documented way for families, estate managers, and investors to buy and sell burial plots, mausoleum crypts, and transferable burial rights.

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Rare Wine and Whisky Auctions

Connect connoisseurs, collectors, and investors with limited-edition bottles, estate cellars, and vintage releases — a global marketplace for the finest wine and whisky.

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Cannabis and Hemp Auctions

A legal, efficient way to distribute cannabis and hemp inventory — grow equipment, packaging, extracts, and industrial goods — to licensed buyers via mobile bidding.

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Movie Prop & Entertainment Memorabilia Auctions

Connect fans, collectors, and investors with rare, screen-used, and celebrity-related artifacts — costumes, signed scripts, props, and award show collectibles.

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Paranormal and Haunted Item Auctions

Haunted dolls, cursed mirrors, spirit boards, ghost-hunting tools — niche auctions that turn supernatural artifacts into high-bid opportunities.

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Auction Terms

Auction Glossary: All 50 Terms in One Place

A directory of the 50 most common auction terms — from absentee bid to watchlist. Click any term to read the full explanation, examples, and practical context.

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Absentee Bid

A bid submitted before a live auction starts, with the auctioneer authorized to bid up to a confidential maximum on the bidder's behalf.

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Absolute Auction

A sale with no minimum price — whatever the highest bid is at the close wins, even if it's a single dollar.

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Appraiser

A credentialed professional who estimates the fair market value of items before they go to auction.

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As-Is, Where-Is

Sold in current condition at current location — no warranties, no returns, no shipping responsibility on the seller.

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Auctioneer

The licensed individual who calls bids during a live auction and adjudicates the sale.

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Bid Increment

The minimum amount by which each successive bid must exceed the previous one.

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Bid Retraction

The cancellation of a bid by either the bidder or the auctioneer.

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Bid Spotter (Ringman)

An auction-crew member who works the floor during a live sale, watching for bidders the auctioneer might miss.

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Bidder Number (Paddle)

The unique identifier assigned to a registered bidder for a given auction — the paddle they hold up to bid.

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Buy It Now (BIN)

A fixed-price option that lets a buyer skip the auction and purchase a lot immediately at a stated price.

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Buyer's Premium (BP)

A percentage added to the hammer price that the winning bidder pays to the auction house on top of their winning bid.

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Catalog

The curated list of lots in an auction — printed booklet or live web listing with photos, descriptions, and estimates.

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Caveat Emptor

Latin for “let the buyer beware” — the doctrine that buyers are responsible for inspecting and evaluating items before bidding.

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Chandelier Bidding

The auctioneer pretending to acknowledge a bid that doesn't exist — usually to push the price toward the reserve.

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Choice

A live-auction selling method where multiple identical lots are grouped — the high bidder picks which (or how many) to take at the winning price.

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Clerk

The auction-house staffer responsible for recording every winning bid, bidder number, lot number, and hammer price.

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Condition Report

A written assessment of a lot's physical state — cracks, stains, repairs, missing components, restoration history.

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Consignor

The person or entity who delivers an item to an auction house to be sold on their behalf.

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Dutch Auction

A descending-price format: the auctioneer starts high and lowers the price until a bidder accepts.

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Earnest Money

A deposit a bidder must put down before participating in certain high-value auctions, especially real estate.

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English Auction

The classic ascending-price format where bidders compete by raising bids until no one bids higher.

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Estate Auction

The sale of personal property from a deceased person's estate, typically through probate or executor liquidation.

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Estimate (High/Low)

The auction house's predicted hammer-price range for a lot, expressed as a low and high estimate.

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Floor Bid

A bid placed by a bidder physically present in the auction room.

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Hammer Price

The final winning bid amount when the auctioneer drops the gavel — before buyer's premium and other fees.

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Hybrid Auction

A live in-room auction running simultaneously with online and phone bidding, all in real time.

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Live Auction

An auction conducted in real time by a licensed auctioneer who calls bids verbally.

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Lot

A single unit being sold in an auction — one item, a grouped set, or a bulk container.

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Maximum Bid

The highest amount a bidder is willing to pay, entered in advance and held confidentially.

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No-Reserve Auction

An auction with no minimum acceptable price — the lot sells to the highest bidder no matter what.

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Online (Timed) Auction

A digital auction where lots open and close on a fixed schedule, with no live auctioneer calling bids.

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Opening Bid

The first bid amount the auctioneer accepts for a lot — the starting price.

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Pass / Passed Lot

A lot that didn't sell at auction — either no bids, or bidding didn't reach the reserve.

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Phone Bid

A bid placed by a bidder on the phone with an auction-house staffer who relays bids in real time.

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Preview

The inspection window before an auction during which prospective bidders can examine lots in person.

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Provenance

The documented history of an item's ownership and origin.

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Proxy Bid

A pre-set maximum bid that the system automatically uses to bid on the bidder's behalf.

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Reserve Not Met (RNA)

A lot that received bids but didn't reach the seller's confidential reserve price.

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Reserve Price

The confidential minimum amount a seller is willing to accept for a lot.

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Sealed Bid

A format where each bidder submits a single confidential bid by a deadline.

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Seller's Commission

The percentage of the hammer price the auction house keeps as its fee for selling the lot.

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Settlement

The post-auction process of paying out consignors and reconciling buyer payments.

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Shill Bidding

Placing fake bids to artificially inflate the price of a lot — illegal in most jurisdictions.

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Silent Auction

A sealed-bid format where bidders write bids on paper sheets next to lots during a fixed window, typically at fundraising events.

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Simulcast Auction

A live auction broadcast to remote bidders via the internet, allowing them to bid alongside in-room buyers.

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Sniping

Placing a winning bid in the final seconds of an online auction to prevent rivals from responding.

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Soft Close (Auto-Extend)

An auction-close mechanism that auto-extends the close time when late bids arrive.

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Times the Money

A vehicle and equipment auction phrase used when multiple identical items sell as a group at the same per-unit price.

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Vickrey Auction

A sealed-bid auction where the highest bidder wins but pays the amount of the second-highest bid.

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Watchlist

A saved list of auction lots a bidder is following without yet bidding on.

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Ready to keep 100% of what you earn?

Join auctioneers across 50+ categories who run their entire operation on Selling Lane — and never hand over a commission on their sales.