Stop paying a web developer or a separate hosting bill. Every Selling Lane plan includes a fully white-labeled auction website — on your domain, with your brand — from day one.
Most auction software platforms give you the software and leave you to figure out the website. That means hiring a developer, paying for hosting, integrating a separate bidding widget, and hoping it all stays updated. Selling Lane includes the auction website in your subscription.
Your site goes live with your logo, your colors, and your domain name. Buyers see your brand — not Selling Lane's. They register, browse lots, place bids, and pay — all within your branded environment.
When a new auction goes live in your Selling Lane dashboard, it automatically appears on your website. When it closes, it's marked as ended. No syncing, no manual updates, no web team needed.
Your logo, your colors, your domain. Buyers never see the Selling Lane brand — they're always in your brand universe.
No developer needed. Set up your brand assets and your site is live. Typically under an hour from signup to public auction page.
Every auction you create in your dashboard appears on your website automatically. Closed auctions update instantly.
Your auction site works on any phone, tablet, or desktop. Bidders can browse and bid from anywhere without downloading an app.
Your website is included in your Selling Lane subscription. No separate hosting provider, no domain reseller fees on top.
Each lot and auction gets its own URL with clean, indexable content. Your auctions can be discovered through organic search.
Upload your logo and set your brand colors in the dashboard. Your site instantly reflects your visual identity.
Point your domain to Selling Lane's servers. We handle SSL, hosting, and uptime on Google Cloud infrastructure.
Build your auction in the dashboard — add lots, photos, conditions reports, dates. It goes live on your site automatically.
Buyers find your site, register (with your CRM capturing the data), and bid — all within your branded experience.
Your brand everywhere — logo, colors, domain.
Capture and manage every buyer who registers on your site.
Buyers bid from any device without friction.
Everything included — no hosting, no per-bid charges.
See the complete list of everything in Selling Lane.