The "triple success tax" from legacy platforms takes a cut of your buyer premium, your seller commission, and your per-seat licensing — every time you succeed. Selling Lane charges one flat monthly fee. That's it.
Legacy auction software has a perverse incentive: they make more money when you make more money. Run a great auction, close a big lot, and they send you a larger bill. This is the "success tax" — and it's the reason so many auctioneers feel like they're working for their software vendor instead of for themselves.
Selling Lane flips this model entirely. One flat monthly subscription — $995/month or $9,995/year — covers everything. Unlimited auctions. Unlimited lots. Unlimited bidders. Every feature included. And when your hammer comes down, every dollar of your buyer premium and seller commission stays in your pocket.
The more successful your auctions, the better your economics. Your software cost doesn't scale with your success. Your profit does.
No percentage of your buyer premium. No percentage of your seller commission. No per-item charge. The hammer price revenue is yours.
Know exactly what you're paying every month. Budget with confidence — no invoice surprises after a record auction.
With per-transaction models, your software cost grows with your volume. With Selling Lane, a bigger auction means bigger profits — not a bigger bill.
No per-seat pricing. Add your entire team — ringmen, clerks, office staff, remote managers — at no additional cost.
You set your buyer premium. You charge it. You keep it. Your premium strategy is your competitive advantage — not a revenue share with your vendor.
No setup fee to get started. No surprise charges for features. No extra billing for streaming, CRM, or website hosting. One price, everything included.
$995/month or $9,995/year. Every feature, every auction, every bidder — all included.
Use the fee management engine to configure buyer premiums, seller commissions, and doc fees that match your business model.
No per-auction or per-lot charges. Run one auction a month or one a day — the math stays the same.
When the auction closes, your revenue is your revenue. Selling Lane's invoicing system collects from buyers and reports to you — but doesn't take a cut.
The triple success tax — the Rent Tax (monthly seat fees), the Seller's Tax (commission percentage), and the Buyer's Tax (platform internet premium) — can cost a high-volume auctioneer tens of thousands of dollars per year in pure platform overhead. Selling Lane eliminates all three.
Run the math on your last 12 months of auction volume. Then compare it to a flat $9,995/year subscription. For most active auctioneers, the switch to Selling Lane pays for itself within the first few auctions.
Set and automate your own buyer premiums and seller commissions.
Get paid faster with auto-generated invoices at close.
Accept cards, EFT, Venmo, and PayPal instantly.
Unlimited users and bidders — all included.
See the complete list of everything in Selling Lane.