Tractors, combines, skid steers, backhoes, planters, and attachments — catalog with hours, PTO, serial numbers, and full inspection reports. Simulcast ringside bidding from a phone. Zero commission on hammer.
No credit card required.
From retirement sale yard to simulcast ringside bidding in one afternoon.
Consignment auction companies charge 6–12% of the hammer for taking your equipment to their yard and running it through the ring. A $180,000 combine clears and $18,000 disappears. The farm retiree who spent 40 years building the fleet watches two weeks of hammer prices pay for somebody else's billboard budget.
Selling Lane is flat-fee farm equipment auction software: $995/month or $9,995/year. Run a retirement sale, a dealer clearance auction, or a year-round online consignment — the price never changes. Every commission dollar stays with the house or goes back to the consignor.
30 lots: two combines, four tractors, a sprayer, planters, wagons, attachments, shop tools. $1.2M gross hammer.
Numbers reflect typical large-equipment consignment commission structures. Your actual savings depend on volume and format. We publish real dealer case math in the Auction School.
Hours, PTO, hydraulic flow, fuel type, serial, VIN, transmission, loader included, Cab/ROPS, 3-point category. Generic software dumps it in the description. Selling Lane treats it as structured, searchable data on every lot.
Mechanical walk-through, oil sample results, leak check, tire tread depth, warranty status. Selling Lane attaches full PDF inspection reports per lot — what TractorHouse listings wish they could do. Confident buyers bid higher.
Live equipment auctions still draw a yard crowd. Selling Lane simulcasts the ring from a single iPhone, with online bidders competing alongside in-room buyers in real time. No $4K encoder, no per-event streaming fee.
Equipment-specific fields, inspection report attachments, and phone-based simulcast — on a flat-fee subscription. Built for how the trade actually sells iron.
A row-crop farmer in Iowa retires after 40 years. 30 major lots + 80 shop items. Here's how it runs on Selling Lane — from the farm yard, not a consignment site.
Walk the fleet with a clipboard or tablet. For each major lot, record: year, make, model, hours, PTO, transmission, loader, serial, condition. Photos go from phone to platform in one upload. Optional inspection-PDF attached per lot.
Unlimited video per lot. Walk around the combine, start it, engage the unloading auger, show the cab, scroll through the monitor — all embedded on the lot page. Buyers two states away bid the same as the farmer's neighbor across the road.
Open online pre-bidding 10 days before the sale to build buyer momentum. On sale day, switch to live simulcast from an iPhone on a tripod in the yard. Online bidders click-bid alongside the in-person crowd. Clerk tracks both on one ledger.
Simulcast your yard ring from a single iPhone with a cellular connection. For rural locations with no bandwidth, run Simulcastless™ mode — real-time bid pops with no video stream. Buyers at a distance still compete in real time.
Invoices fire at sale close with full line detail: hammer, buyer premium, sales tax (or exemption certificate), wire/ACH instructions. Large-ticket buyers pay by wire, mid-ticket by ACH, small items by card or Venmo. All on one checkout.
Per-consignor statements generate automatically — hammer minus commission split, minus prep fees, minus transport-to-yard. ACH payout from the platform or export to QuickBooks. Every consignor gets a clean, auditable ledger.
Buyers self-serve book a loadout window at the yard. The TV display at the scale house queues the next rig. Bill-of-sale, pickup-authorization, and release-of-lien documents print automatically for each buyer.
If you're paying Ritchie Bros, Purple Wave, or IronPlanet 8–12% of every hammer — or trying to sell iron through TractorHouse classifieds — this is the move.
| Feature | Why it matters for farm & heavy equipment |
|---|---|
| Equipment-specific fields | Hours, PTO, hydraulic flow, serial, VIN — searchable, filterable, structured. |
| Inspection report attachments | PDF walk-throughs, oil samples, leak checks. Confident buyers bid higher. |
| Unlimited video per lot | Walk-arounds, start-ups, and in-cab video sell iron across state lines. |
| Simulcast ringside bidding | Online + yard bidders compete live. Phone-based stream, no encoder. |
| Simulcastless™ mode | Rural yard with no bandwidth? Skip video, keep real-time bidding. |
| Reserve pricing | Protect high-dollar iron on retirement sales and estate liquidations. |
| Buy It Now | Turn attachments and shop items into fixed-price sales without waiting for bids. |
| Deal desk / second-chance offers | Unsold lots route to second-high bidder with a time-limited counter. |
| Consignor settlements | Auto-generated statements with split rules and prep-fee deductions. |
| Loadout scheduling | Buyers self-book pickup windows. Scale-house display queues next rig. |
| Wire + ACH checkout | Large-ticket buyers pay by wire, mid-ticket by ACH, small items by card. |
| Flat-fee pricing | $995/month or $9,995/year. No commission on hammer. Ever. |
Retirement sale, dealer clearance, or rolling online consignment — same price.
Cancel anytime. No long-term contract.
$833/month equivalent. Lock in today's price.
No commission on hammer. No per-lot fees. No per-auction charges.
See Full Pricing & Compare14-day free trial · No credit card required
Bid simple. Sell smart. — Selling Lane