Run auctions across 50+ categories and keep 100% of buyer and seller premiums — no success taxes, no surprises.
Plans from $833/month when billed annually. All auction features included. See pricing →
Questions? Call us: (508) 322-1770
Every auction business is different. See how Selling Lane fits yours.
For dealers running weekly wholesale sales. Stop paying $150–$250 per car to Manheim.
Explore →For professional liquidators. Catalog 400 lots in hours, keep 100% of every buyer premium.
Explore →Auction unredeemed pledges and slow-moving inventory instead of taking pennies on the dollar.
Explore →For sport horse, thoroughbred, and livestock sales. Video, pedigree, and simulcast ringside.
Explore →For consignment stores, resellers, and warehouses. Turn floor space into weekly online auctions.
Explore →For galas, school fundraisers, and nonprofit events. Unlimited events, zero percent of raise taken.
Explore →For ag dealers and liquidators. Tractors, combines, and iron — no commission on hammer.
Explore →Head-to-head comparison of fees, features, and real-world economics.
Compare →One flat monthly subscription. No hidden fees, no per-item charges, no per-seat licensing.
Real-time online bidding alongside your live in-room audience. Expand your buyer pool instantly.
No camera needed. Real-time bid data delivered to online buyers even in low-signal environments.
Your white-labeled auction site is built in. No separate hosting, no web developer needed.
Import hundreds of lots at once via CSV or Excel. Save hours of manual data entry every auction.
Customizable item descriptions that build buyer confidence and lead to higher final bids.
No per-item or per-sale fees — ever. Your buyer and seller premiums stay in your pocket.
Harness social proof and FOMO to drive competitive bidding wars and higher hammer prices.
Run professional sealed-bid events without clipboards, spreadsheets, or per-event fees.
Seamlessly combine in-person and online bidding. Run your event exactly how you want it.
A 360° view of your auction as it happens — no menu-hopping, no missed moments.
Register, verify, and manage bidders directly on-platform. Block problem bidders with one click.
Professional invoices generate the moment your auction closes. Buyers get notified automatically.
Accept credit cards, EFT, Venmo, and PayPal. Stop chasing checks, start getting paid instantly.
Buyers set a max bid and the system bids automatically on their behalf up to their limit.
Buyers can bid from any phone, tablet, or desktop without downloading an app.
Command the room with a professional display showing current price, item, and what's next.
Automate buyer premiums, seller commissions, and doc fees with a powerful fee engine.
Stop non-paying bidders before they bid. Protect your inventory and your auction's reputation.
Turn no-shows and missed reserves into revenue by offering lots to runner-up bidders.
Resolve disputes fairly, retain buyers, and protect your reputation — all built in.
Your logo, your colors, your domain. Buyers never see Selling Lane — they see your brand.
Run auctions across multiple locations and yards from a single account and dashboard.
Eliminate password fatigue for your whole team. One-click access on any device.
Instant printable lot sheets for guerrilla marketing. No Canva, no designer, no cost.
Legacy platforms triple-dip: per-item fees, per-transaction fees, and per-user-seat fees. Selling Lane uses one simple monthly subscription.
Per-item listing fees on every lot you create
% cut of your buyer premium on every successful sale
Per-seat licensing — pay more as your team grows
Separate fees for bidder verification, streaming, and CRM
Unpredictable costs that spike with every successful auction
One flat monthly subscription — that's it
Zero percent taken from your buyer or seller premiums
Unlimited users and bidders included
CRM, invoicing, streaming, and website all included
The more you sell, the more you keep — every time
Most auctioneers have their first auction listed within the same day.
14 day free trial, so run your first auction on us. No credit card required.
Add your logo, colors, and branding. Your white-label auction website goes live instantly.
Bulk upload your lots, set your reserve prices, and open bidding to the world.
Accept payments, generate invoices automatically, and watch your analytics in real time.
“We used to run one production sale a year. Now we run quarterly online consignments between live rings — and we kept every dollar of every hammer.”
“The detailed condition reports have noticeably increased our final bids. Buyers trust us more, and that trust translates directly into revenue.”
“I was running auctions out of spreadsheets. This was a game changer — setup was fast, the interface is intuitive, and the simulcast bidding just works.”
“The monthly subscription pricing is a relief. I know exactly what I'm paying each month — no surprises when a big auction goes well.”
“Our charity events have raised 40% more since switching. The platform handles online bidding seamlessly, and our donors love the experience.”
“Finally, software that doesn't charge me a percentage of my sales. Simple, fast, and fair.”
See how Selling Lane compares to legacy platforms — and how fast you can launch your first auction.
From setup to live bidding, you can run your first auction in under an hour.
A head-to-head comparison of features, fees, and real auctioneer economics. Read the full comparison →
One subscription. All features. No per-transaction fees — ever.
14 day free trial, so run your first auction on us. No credit card required.
Billed once per year. Cancel anytime.
Quick answers to what auctioneers ask before signing up.
Never. Unlike HiBid, AuctionZip, and other platforms that take a cut of every sale, Selling Lane charges one flat subscription. Every dollar of your buyer premiums and seller fees stays with you — 100%, every auction.
Selling Lane is $995/month or $9,995/year (save 2 months). Both plans include every feature — no transaction fees, no per-item charges, no per-seat licensing, no setup fees.
14 days, no credit card required. You get full access to every feature — simulcast streaming, bulk upload, invoicing, the works. You can run your first real auction during the trial at no cost.