From Cars to Consoles

You’re never limited to just one type of auction. Our platform is built to handle it all, from art and classic cars to real estate, livestock, charity fundraisers, and heavy equipment. The easy-to-use dropdown menu lets you set up any type of auction in just a few clicks, giving you the flexibility to serve different audiences with no need for multiple systems.

Auction Types | Auction Profit Plan

Go Live at Any Time

The power of simulcast streaming, just like the big players such as Edge Pipeline and Whatnot — but in a platform that’s simple, affordable, and designed for you. Bidders can join live from anywhere, watch the auction in real time while placing bids alongside in-person buyers.

More about Simulcast Streaming

Ready to Sell Online

You don’t just get auction software, you get a fully branded auction website included. Your site comes ready with your logo and identity, so bidders know they’re dealing directly with your business. It also includes all the essentials like auction rules, terms, and policies, clearly displayed to keep everything transparent and professional.
Need an Auction Website?

Upload Fast. Sell More.

Quickly import hundreds of auction lots using our powerful bulk upload tool with easy-to-use CSV or Excel files. No matter what you sell, you can get your inventory online fast without adding items one by one. After you load your lots, assign them to auctions in organized batches. Save hours of manual work and stay focused on running successful auctions.
Why Batch Actions Work

Build Trust. Drive Higher Bids.

Create detailed (customized to your business) condition reports that builds buyers confidence. Bidders see exactly what they’re buying before they bid. No surprises means fewer disputes and higher final prices. Your reputation stays strong when buyers know they can trust your listings. Custom fields let you highlight what matters most for your specific items. Why Detailed Credit Report Win.

Keep all the Profit:

Unlike other platforms that take a cut from every item sold, Selling Lane never charges per-item fees. That means auctioneers keep 100% of the buyer and seller premiums as profit, instead of sharing them with the software provider. With Selling Lane, you only pay a simple, predictable monthly subscription fee, making it easier to scale your business.
See pricing | Auction Revenue

One Solution. Any Style.

Built to handle any auction style, from classic open bid competitions to silent auctions, from instant buy-it-now sales to fully hybrid events that blend live and online bidding, our platform makes it simple to run your auction, your way. No matter the format, including live, proxy, online and in person, you choose what works for you.
Bidding Formats Available.

Spot Trends. Grow Smarter.

With Selling Lane’s reporting tools, you’ll always know exactly how your auctions are performing. Our built-in analytics dashboard tracks everything from total sales and bidder activity to item performance and fees collected. Selling Lane makes it simple to measure success and make smarter decisions for your next sale.
Learn More

Know Every Bidder.

Easily register and manage buyers directly on your auction site using our built-in Auction CRM. track bidding history, monitor engagement, verify identities, and build stronger relationships with your most active participants. With all buyer data in one place, you can offer better service, target repeat bidders, and keep your auctions secure and organized.
More on Bidder Registration.

Get Paid Fast. 

Generate professional invoices automatically when auctions close. Our smart invoicing system creates detailed payment records with winning bid amounts, buyer fees, and payment terms. Buyers receive clear invoices instantly with multiple payment options. No manual calculations or missed invoices. Your cash flow improves when payment requests go out immediately. Custom invoice templates match your brand and include your specific terms. Why Automatic Invoicing Works.

Classic Auctions Meet Modern

Have the flexibility to run auctions entirely online or in a hybrid format that combines in-person and digital bidding. Seamlessly connects floor bids with online bidders, capturing every bid real time. Whether you’re hosting a traditional live sale, a fully virtual streaming auction, or a mix of both.

What is a hybrid auction?

Keeps You in the Spotlight

Your auctions look and feel like your brand. From logos to custom messaging, everything is tailored to match your identity, so bidders recognize and trust they’re doing business directly with you. It’s your auction house, your reputation, and your style, powered by Selling Lane behind the scenes.

More on Branding

Set It and Stay Ahead

Selling Lane’s proxy bidding lets bidders set their maximum bid, and the system automatically raises their offer in the lowest increments until that limit is reached. It keeps bidding fair, fast, and worry-free — so participants stay confident and auctions run smoothly.

More on Proxy Bids

One Platform. Many Locations.

Whether you’re a growing dealer group or a private equity-backed auction network, Selling Lane makes it easy to manage multiple locations under one powerful platform. Track performance across sites, assign roles by region, and centralize control — while giving each location the tools they need to run auctions independently but cohesively. Perfect for scaling without sacrificing structure.

Bid Anywhere From Any Device 

Our mobile-first platform puts serious bidding power in every buyer’s pocket. Bidders place competitive bids from their phones, tablets, or desktops with lightning-fast response times. Real-time notifications keep them engaged when competition heats up. No missed opportunities means higher final prices for your items. Responsive design works perfectly on any screen size. Touch-friendly bid buttons make smartphone bidding effortless and accurate. Why Mobile First Bidding Wins.