Selling Lane Features (Full List)

Selling Lane is so intuitive, you can have your auction site up and running in less time than it takes to binge-watch your favorite new show. Our streamlined setup process and user-friendly interface let you quickly configure auction settings, upload items, and start accepting bids — no technical expertise required.

Run any type of online auction, from sealed bids to buy-it-now to traditional open bidding with automated proxy bidding.

Selling Lane is a super-friendly online auction platform that makes running auctions a breeze. Whether you’re a big company selling cars, a solo entrepreneur selling classic games, or an OEM looking to sell equipment, our cloud-based software lets you set up and run your own auction site without breaking a sweat.

A simple monthly subscription gives you access to full auctions with a complete buyer/seller fee system. You pay only the monthly subscription — no seller fees, buyer fees, or setup fees.

As your business grows, you can add unlimited employees to your Selling Lane account — all included in your monthly subscription. Manage profiles, roles, details, and passwords, and lock users out if needed.

A buyer registration form on your free website allows buyers to register for your auction. No limit to the number of buyers — 20 VIPs or 10,000 loyal patrons, no additional charges.

Organize and oversee all buyer relationships through an intuitive CRM: detailed customer profiles, bidding privileges and restrictions, participation history, individual bidding limits, and selective access controls for rule violators.

• Silent Bid / Sealed Bid — buyers submit best offers without seeing others’ bids.
• Simulcastless™ Live Bidding — live bidding without expensive camera setups or laggy video.
• Live auction with automated Proxy Bidding — bid actively or set a max proxy bid.
• Buy Now — immediate purchase at a set price.

Automatically extend the auction end time by a set number of minutes if a bid comes in close to closing, reducing sniping and encouraging fair bidding.

Add loads of photos to your items from all perspectives to give buyers a clear understanding of what they’re purchasing.

Real-time bidding updates as the auction runs. View complete bidding history after close. For sold items, see the winner so you can prepare an invoice for payment.

When a bid comes in below your reserve price, you have options:

• View all pending bids in one centralized place
• Filter bids by buyer and evaluate potential bundles
• Accept the lower bid and complete the sale
• Decline the bid and move forward
• Cancel and relist the item in a future auction

Selling Lane emails an invoice to the buyer with the item they won, their price, any extra fees (buyer fee, flat-rate shipping), and a clear total. Add payment links for QuickBooks, Venmo, or PayPal. Mark invoices paid and migrate paid invoices to your accounting system after the auction ends.

Outbid alerts tell buyers what item they were bidding on, the new highest bid, and a link to bid again. Buyers can also watch live and bid in real time.

A dedicated mobile experience through a Progressive Web App — a smooth, app-like experience without downloading from an app store.

Export to CSV for detailed analysis and integration with other business tools. Track historical performance, analyze trends, and make data-driven decisions.

When you sign up, you get your own auction website at no extra cost — company name, logo, business details, real-time auction list, buyer signup, bidding tools, and sales reports.

Bank-level security with SSL encryption. Data fully encrypted in transit and at rest. Account lockout after repeated failed logins. Ability to block problematic customers who fail to complete payments.

Regular backups of all auction information — items, bids, and user data — so your business can recover quickly if something goes wrong.

Built on Google Cloud Services. Industry-leading reliability with a 99.999% uptime rate, even during widespread internet disruptions or high-traffic periods.

• Auction Results Report — live sale prices and buyer info; sort, filter, and export to CSV.
• Buyer List — active buyers with contact details and purchase history; CSV export.
• Receipt Summary — buyer or seller version with sale details and fees; CSV export.
• In-Auction Report — edit, delete, or move items within the current auction.
• Pending List — dynamic view of pending sales for relist/accept decisions.

Create custom fields (VINs, serial numbers) and save reusable templates to list items faster. These customizations also help buyers search and filter more effectively.