Welcome to Selling Lane
Getting started as a seller is quick and straightforward. Whether you're running your first auction or migrating from another platform, we'll have you up and running in under an hour.
Step 1: Sign Up for Selling Lane
Create your account at sellinglane.com. No credit card is required for the 14-day free trial. You'll need a valid email address, your business name, and a phone number.
Step 2: Set Up Your Auction
Once your account is active, you'll be guided through setting up your first auction:
- Choose your auction format (open bid, silent, buy-it-now, or hybrid)
- Set your start and end dates
- Configure buyer premiums and seller fees
- Upload your inventory (individual listings or bulk upload)
Step 3: Update Your Account Settings
Customize your branding, add your logo, configure payment methods, and set your auction rules. You can update these anytime.
Top 10 Things to Know About Online Auctions
- Photography matters — high-quality images directly impact bid prices
- Honest condition reports build trust with repeat bidders
- Consistent auction schedules train your audience when to check in
- Mobile-first matters — 70% of bidders are on mobile
- Buyer premiums let you cover software costs without raising prices
- Reserve prices protect against lowball wins
- Anti-sniping (30-second extensions) protects all bidders
- Clear terms prevent post-auction disputes
- Follow up with non-winning bidders for next auction
- Data ownership — your bidder list is your most valuable asset
Need help?
Our team is available for onboarding support at success@sellinglane.com or call (508) 322-1770.