“Times the money” is a vehicle and equipment auction phrase used when multiple identical items are sold as a group at the same per-unit price. The auctioneer calls a price for one, the high bidder takes the lead, and then declares how many of the group they’ll take at that price.
Used most commonly in fleet vehicle sales, livestock, and bulk equipment liquidations. Example: “Five identical pickup trucks. I’m bid $12,000. Going once, going twice, sold to bidder forty-three at $12,000 times the money.” If the buyer takes three trucks, total is $36,000. The format speeds the sale and rewards aggressive bidders with bulk inventory at a single price.
Times-the-money is closely related to choice — both are mechanics for selling grouped identical lots. The difference: choice lets the high bidder pick which specific items they want; times-the-money lets the high bidder buy multiple at the same price without picking. The two formats can be combined: “choice times the money” means the high bidder picks how many AND which ones, all at the same per-unit price. Common at livestock and dealer fleet sales.