2026-05-07 · vicky@sellinglane.com
Stop Calling Them Block Clerks. They're Internet Ringmen.
Auctioneers love their ringmen because they spot and call out bids from the floor. The block clerk does the same job for the internet, calling out online bids as they come in and keeping remote bidders current with the live auction. Now that more than half the bids come from online, the block clerk is the second ringman and the role is worth a rename.
auction marketing
branding
block clerk
2026-04-29 · vicky@sellinglane.com
Own Your Bidders, Don't Rent Marketplace Traffic
Migrating off an auction marketplace without losing the bidders you've earned is a 60-day project, not a weekend job. The playbook auctioneers actually use — what to do, when to do it, and the mistakes that re-trap people on the platform.
bidder ownership
auction marketing
branding