2026-04-29 · vicky@sellinglane.com
Bidder Retention: The Quiet Math That Decides Your Next Five Years
Acquiring a new bidder costs ten times what keeping one does. So why does most auction marketing treat every Saturday like a first date? Here's the retention math that quietly compounds — or quietly bleeds — every auction business in the country.
bidder retention
auction marketing
repeat bidders
2026-04-29 · vicky@sellinglane.com
Own Your Bidders, Don't Rent Marketplace Traffic
Migrating off an auction marketplace without losing the bidders you've earned is a 60-day project, not a weekend job. The playbook auctioneers actually use — what to do, when to do it, and the mistakes that re-trap people on the platform.
bidder ownership
auction marketing
branding