2026-04-29 · jude@sellinglane.com
Auction Leadership: Build a Buyer Base, Don't Rent an Audience
The best auction companies don't just sell inventory — they build a buyer base. Here's the leadership lens that separates compounding auction businesses from extractive ones, and the system-design choices that decide which one you're running.
auction leadership
buyer base
repeat bidders
2026-04-29 · vicky@sellinglane.com
Bidder Retention: The Quiet Math That Decides Your Next Five Years
Acquiring a new bidder costs ten times what keeping one does. So why does most auction marketing treat every Saturday like a first date? Here's the retention math that quietly compounds — or quietly bleeds — every auction business in the country.
bidder retention
auction marketing
repeat bidders