Broadcast Your Live Auction to the World (Without the Lag), using Live Stream Simulcast and Hybrid Auction Software
Turn your local sale into a global event. Broadcast video, accept online bids, and compete with the big guys—without the “Success Tax.”
The auction world has changed. Bidders expect to participate from their phones, offices, and living rooms. If you aren’t streaming, you are leaving money on the table.
Selling Lane Simulcast is built to seamlessly merge your physical floor crowd with an unlimited online audience. We handle the tech so you can focus on the chant.
Why Auctioneers Switch to Selling Lane Simulcast
1. Stop Paying the “Success Tax”
Most simulcast providers punish you for being successful. They take a percentage of your hammer price or charge high “per-item” fees.
-
The Industry Norm: You sell a $50,000 car, they take a cut.
-
The Selling Lane Way: You pay a flat monthly software fee. You keep 100% of the bid. We don’t touch your commission.
- Learn more about the legacy auction success tax here
2. No TV Studio Required (Hardware Agnostic)
You don’t need a production van or expensive encoders to go live.
-
Start Simple: Stream directly from a smartphone or tablet on the auction block.
-
Go Pro: Use OBS (Open Broadcaster Software) to connect professional cameras, drones, or multiple angles.
-
Reliable Audio: Our system prioritizes audio clarity so online bidders never miss an increment.
3. The “Hybrid” Ringman Experience
Managing two crowds can be chaotic. We make it simple. When an online bidder clicks “Bid,” it flashes instantly on the Clerk’s Dashboard. The Clerk (or a digital display) alerts the Auctioneer, effectively acting as a Digital Ringman.
-
Floor Screen: Project the current high bid on a TV in the lane so the physical crowd knows they are competing against the internet.
-
Fair Warning: Syncs floor bids and online bids in real-time to prevent “sold too fast” disputes.
“What about the lag?” (Low-Latency Bidding)
The #1 fear of any auctioneer is latency—the delay between saying “Sold” and the internet hearing it.
Selling Lane uses Real-Time Data Synchronization. Even if the video feed has a slight buffer (common with all internet video), our Bidding Engine is instant.
-
Bids travel on a separate, high-speed data rail.
-
The “Current Bid” price updates on user screens instantly (sub-second).
-
The result? A fair, fast-paced auction where online buyers feel like they are in the front row.
Simulcast vs. Online-Only: Which do you need?
-
Choose Simulcast If: You have a live auctioneer chanting and a physical crowd (or a live studio stream). You want the energy of a live event.
-
Choose Timed Online Auctions: If you want an eBay-style format where items close at a specific time without an auctioneer.
Selling Lane handles both formats for the same flat price.
Ready to Go Live?
Stop limiting your audience to the people in the room.
