Selling Lane gives you every tool to run online, live, and hybrid auctions — from your first estate sale to a high-volume auto auction operation. No per-item fees. No feature paywalls. No upsell tiers. One flat monthly price, every feature unlocked.
Simulcast & Live Auction Streaming
Run live auctions with in-person and online bidders competing simultaneously — no expensive camera crews or encoding hardware required.
Selling Lane gives you three ways to go live:
Full Streaming Simulcast — Stream directly from your smartphone, tablet, or webcam. Bidders watch and bid in real time over 5G or Wi-Fi.
Simulcastless™ Live Bidding — Our signature format. Bidders follow along in real time without video — they see the current item, current bid, and bid increments updating live. No streaming setup at all.
Lane Auction Streaming — For permanent auction lanes, connect a simple 4K webcam to stream items as they pass through.
Whether you’re calling bids from a podium or walking a lot with your phone, your remote bidders are right there with you.
Every Auction Format, One Platform
Other platforms lock you into a single bidding style. Selling Lane lets you mix and match formats — even within the same auction event.
Open Bidding — The classic. Every bidder sees every bid in real time. Transparent, competitive, and engaging.
Proxy Bidding — Bidders set a maximum and the system bids automatically in increments on their behalf. Bid increments adjust automatically based on item price.
Silent / Sealed Bid Auctions — Bidders submit offers without seeing competing bids. Ideal for real estate, high-value items, or situations where discretion matters.
Buy It Now — Set a fixed price and let buyers purchase immediately. Perfect for leftover inventory or items that don’t need competitive bidding.
Timed Online Auctions — Set a start and end time. Bidders compete over days or hours. Anti-sniping extensions keep things fair.
Hybrid Auctions — Combine in-person and online. Run a live event with simultaneous online bidding, or blend timed lots with live-called items.
Your Own Branded Auction Website
Every Selling Lane subscription includes a fully hosted, professional auction website — at no extra cost.
Your logo, your colors, your brand identity
Optional custom domain (yourcompany.com)
SSL security and lockout protection built in
Real-time auction listings that update as you add inventory
Buyer registration portal with identity verification
Mobile-responsive design that works on any device
Option to also list on the Selling Lane marketplace for additional buyer exposure — free
You’re not sending bidders to someone else’s marketplace. You’re building your own brand, your own audience, your own repeat buyers.
Buyer CRM & Bidder Management
Every bidder who registers on your site goes into your built-in auction CRM. This is your data, not the platform’s.
Bidder profiles — Registration details, bidding history, items won, invoices paid
Bidder verification — Require credit card deposits, accept terms and conditions, or manually approve bidders before they can bid
Bidder blocking — Flag or block problem bidders with one click
Outbid notifications — Automatic alerts bring bidders back when they’ve been outbid
Segmentation — Identify your most active buyers, target repeat bidders, alert past bidders when similar items come up
Bidder badges and reports — Print badges for live events, export bidder data anytime via CSV
No separate CRM subscription needed. No siloed spreadsheets. Every interaction in one place.
Condition Reports
Build detailed condition reports for every lot — the feature that separates professional auctions from guesswork.
Customizable report templates for any item type (vehicles, equipment, antiques, etc.)
Attach photos, notes, and grade conditions directly to each lot
Buyers see condition reports before bidding, which builds trust and drives higher bids
Especially valuable for auto auctions, heavy equipment, and high-value collectibles
As one customer put it: “The condition report builder is a game changer. Our buyers feel more confident — and our bids go higher.”
Automated Invoicing & Payment Processing
The auction ends. Invoices go out. Payments come in. No manual data entry.
Automatic invoice generation — Invoices are created the moment a lot closes, with buyer premiums, seller fees, and taxes calculated automatically
Flexible fee management — Set buyer premiums, consignor fees, flat fees, or any combination. The system calculates everything for you
Online payments — Buyers pay directly through the platform
Payment tracking — See who’s paid, who hasn’t, and follow up instantly
CSV export — Export invoices, settlements, and financial reports anytime
Bulk Upload & Catalog Builder
List 10 items or 10,000 — the catalog builder handles it all.
CSV / Excel bulk upload — Import your entire inventory from a spreadsheet in minutes
Unlimited photos — Upload as many images per lot as you need. No photo limits.
Video links — Attach YouTube or direct video links to any lot
Document storage — Upload titles, lot description sheets, inspection reports, or any supporting documents
Auction templates — Save your auction setup and reuse it. Set your fees, terms, and settings once, then duplicate for future events
Deal Desk — Bid Resolution Center
Most auction software marks unsold items as “done.” Selling Lane gives you a second chance.
Below-reserve offers — When a lot doesn’t meet reserve, negotiate directly with the highest bidder
Hand sell to backup bidder — Offer the item to the second-highest bidder if the winner doesn’t follow through
Bundle deals — Combine unsold lots into packages and present them to interested buyers
Accept / decline workflow — Manage every pending deal in one dashboard
This feature alone improves sell-through rates by roughly 10% — and for many auctioneers, that improvement covers the entire monthly subscription.
Real-Time Reporting & Analytics
See exactly how your auctions are performing — during the event and after.
Live auction dashboard — Monitor active bids, bidder count, reserve status, and payment status from a single screen
Post-auction reports — Sell-through rates, average hammer prices, buyer activity, top-performing lots
Historical data — Track performance across events to spot trends and optimize your strategy
Full CSV export — Download items, bids, buyers, invoices, and results instantly. No support tickets, no waiting
Live Auction TV Display & Lane Lights
Command the room with a professional in-venue display.
Show current lot, current bid, and bid history on any TV or monitor
Lane lights indicate bid status (going once, going twice, sold)
Upcoming items preview keeps the audience engaged
Works with any screen connected to a browser — no special hardware needed
Mobile-First Bidding (Progressive Web App)
Over 60% of bidders use their phones. Selling Lane was built for that.
Progressive Web App (PWA) — App-like experience without downloading anything from an app store
Works on any device — iPhone, Android, tablet, laptop, desktop
Real-time push notifications — Outbid alerts, auction reminders, lot updates
Fast, modern UI — Designed for quick bidding with large touch targets and instant feedback
Unlimited Everything
No usage caps. No growth penalties. No surprise invoices when your business scales.
Your subscription stays the same whether you run 1 auction or 100.
Rapid Setup — Go Live in Hours, Not Weeks
No onboarding calls. No training fees. No waiting for a “team” to set you up.
Create your account (7-day free trial, no credit card required)
Upload your inventory (bulk CSV or add items one by one)
Set your fees and terms (buyer premium, seller fees, payment terms)
Go live — your branded auction site is ready for bidders
Most auctioneers launch their first sale within hours of signing up. Some do it in under 10 minutes.
Enterprise Infrastructure, Small Business Price
Selling Lane runs on Google Cloud with enterprise-grade reliability.
99.999% uptime — Your auction stays online during traffic spikes
Automatic backups — Your data is safe, always
Bank-level encryption — Secure data storage and transmission
Geographic redundancy — Built-in failover across multiple regions
Generative AI tools — Smart features powered by modern AI infrastructure
50+ Auction Categories Supported
If you can sell it, you can auction it on Selling Lane.
Popular categories: Auto Auctions · Estate Sales · Farm Equipment · Heavy Equipment · Real Estate · Classic Cars · Livestock · Art & Antiques · Sports Memorabilia · RVs, Boats & Motorsports · Charity & Fundraiser Auctions · Vintage Games & Consoles · Jewelry & Gemstones · Government Surplus · Foreclosures
Niche categories: Rare Wine & Whisky · Domain Names · Entertainment Memorabilia · Space & Sea Artifacts · Cannabis & Hemp · Cemetery Plots · Intellectual Property · Storage Units · and more
Flat-Fee Pricing — You Keep 100% of Your Revenue
This is the feature that changes everything.
Legacy auction marketplaces charge 1–5% commission on sales, 5–20% buyer fees, activation fees, internet fees, and per-seat charges. Those fees come directly out of your profit.
Selling Lane charges one flat monthly fee. You keep every dollar of buyer premiums, seller fees, and commissions you charge. Whether you sell $10,000 or $1,000,000 in a month, your software cost doesn’t change.
No per-item fees. No per-auction fees. No success tax.
Ready to See It in Action?
Start your 7-day free trial — no credit card required. Or request a demo and we’ll walk you through the platform.
[Start Free Trial] | [Request a Demo] | Call (508) 322-1770