A Little Story: “Bloom & Petal”
Imagine a shop, “Bloom & Petal,” bustling with customers but struggling behind the scenes with messy order details and a stressed team. Then, they use a CRM system. Suddenly, everything is organized, the team can easily talk to customers, and the shop starts doing really well with happy customers and a relaxed team.
Well, this sort of thing happens every day, as companies grow they tend to get disorganized because they have so much going on. It’s hard to keep up with all the balls they have in the air. That’s where great organizational systems come in, back in the old days it was simple ledgers and 3 x 5 cards, but today we can use simple CRM systems to accomplish the same things and have it mobile with us all the time.
Wise Words from the Past, How Customer Services Hasn’t Changed
- John D. Rockefeller believed that being good with people was super valuable. Selling Lane’s CRM helps businesses do just that – be good with people by understanding and talking to customers in a friendly, personal way.
“The ability to deal with people is as purchasable a commodity as sugar or coffee. And I will pay more for that ability than for any other under the sun.”
John D Rockefeller
- Henry Ford reminded us that customers pay the wages. So, customer retention management ensures every penny from the customer is well spent, making their experience great and keeping them coming back.
“A business that makes nothing but money is a poor business.”
Henry Ford
- Dale Carnegie knew saying “thank you” and appreciating people was important. CRM helps businesses say “thank you” to customers by remembering their likes and making them feel special.
“Teamwork is the ability to work together toward a common vision. The ability to direct individual accomplishments toward organizational objectives. It is the fuel that allows common people to attain uncommon results.”
Andrew Carnegie
CRM: Old Wisdom, New Tech
A CRM system is a tool that helps businesses understand and care for customers, helps the team work together, and ensures customers are always happy and appreciated. It takes the old wisdom of understanding and valuing people and puts it into action with modern technology.
In today’s world, where customers have so many choices, using a CRM system that applies this simple, timeless wisdom might be the secret to making sure your business doesn’t just survive but thrives. So, here’s to using wisdom from the past to flourish today!
How Do I Apply Old School Methods to Modern CRM?
Building genuine relationships with your customers have not changed over the centuries, customers still expect you to treat them fairly and to follow up. The only difference is today. We have tools to help us remember everything from their birthday to what products they like the most. Everything from task management systems that help us remember dates and times to invoice systems that help us get paid faster. In the past, we would use a brochure or a A-frame, sign out in front of our business to get people’s attention, but today a good CRM includes a business website as well so that you can get found both in person and online. Read more on Old School New School Methods here
