Run timed online estate auctions from your own branded website — no commissions, no marketplace cuts, no compromises.
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You Work Too Hard to Give Away Your Margin
You spend weeks cataloging hundreds of items. You photograph jewelry under natural light, measure every piece of furniture, research marks on porcelain, and write condition reports on oil paintings. You build a buyer list over years. Then you run the auction — and a marketplace platform takes a cut of everything you sold.
That’s not a partnership. That’s a tax on your expertise.
Estate liquidators working on consignment already operate on tight margins. Stacking platform commissions on top — a percentage of the hammer price, a buyer’s premium share, or per-listing fees — directly erodes what you keep and what your consignors receive.
Selling Lane is flat-fee estate sale auction software: $995/month or $9,995/year. One price. No commissions. No per-item fees. No percentage taken from your auction results. You earn everything your buyers pay.
What Estate Sale Auction Software Should Actually Do
Most estate liquidators fall into one of three traps:
The Clipboard and Spreadsheet Trap. Manual tracking, handwritten bid sheets, photocopied item lists. It works — until the estate has 400 items, multiple rings, and buyers bidding remotely.
The Generic Platform Trap. You’re running auctions on a platform designed for equipment, cattle, or general merchandise. Estate sale buyers expect rich photography, condition descriptions, provenance notes, and categories that make sense.
The Marketplace Trap. You list on someone else’s platform, their brand is front and center, their buyer list grows while yours stagnates, and they take commission on every dollar. You’re building their business.
Selling Lane is purpose-built estate sale software that solves all three problems. You run auctions on your website, under your brand, with your buyer database — and you keep everything you earn.
See It in Practice — A 400-Item Estate Auction
Picture this scenario: a family in Connecticut retains you to liquidate a four-bedroom estate. The inventory spans Victorian furniture, sterling silver flatware, mid-century art glass, designer jewelry, vintage tools, and three rooms of household goods. You’re looking at roughly 400 lots.
Here’s how the workflow looks in Selling Lane:
Catalog in Hours, Not Days
Upload your inventory via bulk CSV import. Map your columns once, import all 400 items in minutes. Add item details, set opening bids, and configure reserves — all from the same screen.
Photos That Sell
Upload unlimited photos per item — no caps, no compression warnings, no extra fees per image. A single jewelry lot can have 12 photos showing hallmarks, clasp condition, and stones from every angle. Furniture gets wide shots and detail shots. Art gets raking-light images that show texture and condition. Estate buyers pay more when they can see more.
Condition Reports That Build Trust
Attach formal condition reports directly to item listings. For antiques, fine art, jewelry, and collectibles, this is the difference between a confident bid and a passed lot. Buyers who trust your condition reporting come back auction after auction.
Go Live with a Timed Online Auction
Set your auction window — typically five to seven days — and publish to your branded auction website. Your logo. Your domain. Your buyers. The auction runs automatically. Proxy bidding handles competitive lots, and Buy It Now pricing moves household goods without tying up the bidding queue.
Simulcast If You Want It — or Don’t
If you hold in-person preview events or want live bidding energy, simulcast streaming runs directly from your phone. Selling Lane’s Simulcastless™ live bidding format lets you run a live auction event without a streaming video setup — bidders follow along and bid in real time, without the bandwidth headaches.
Close, Invoice, and Follow Up Automatically
When the auction closes, automated invoicing fires immediately. Buyers receive itemized invoices with totals, buyer’s premium if applicable, and pickup or shipping instructions. No manual calculation. No chasing payments with handwritten totals.
Buyers who didn’t win are routed to the Deal Desk. Items that didn’t meet reserve get a private second-chance offer to the next-highest bidder. You recover sales you would have otherwise left on the floor.
Build Your Buyer Database
Every bidder who registers on your auction website joins your Buyer CRM. You own that data — buying history, category interests, contact details. After five estate auctions, your buyer list is an asset worth more than any single sale.
Who This Is For
Selling Lane’s estate sale auction software is the right tool if you are:
An estate liquidation company running multiple estate auctions per month and tired of paying commissions on every transaction
An independent estate auctioneer who wants a professional platform that reflects your brand, not a third-party marketplace
An antique dealer or gallery that runs estate-style auctions for collectors and needs timed bidding, condition reporting, and buyer CRM in one system
A downsizing specialist helping clients transition from large homes to smaller spaces, liquidating personal property professionally
A family or estate executor working with a professional liquidator who needs a platform that handles volume, automates paperwork, and delivers a clean buyer experience
If you’re currently running auctions on a marketplace that takes commission, managing bidding manually, or using software designed for a different industry — this platform was built for the work you actually do.
The Features Estate Liquidators Rely On [Features Page]
| Feature | Why It Matters for Estate Sales |
|---|---|
| Timed Online Auctions | Let buyers browse and bid over days — the format estate buyers prefer |
| Unlimited Photos | Jewelry, art, furniture, and collectibles need rich photo coverage |
| Condition Reports | Build buyer confidence on high-value antiques and collectibles |
| Bulk CSV Upload | Import full estate inventories in minutes, not hours |
| Branded Auction Website | Your logo, your domain, your buyer relationships |
| Buyer CRM | Turn one-time bidders into repeat estate sale buyers |
| Buy It Now | Move household goods and low-reserve items without competitive bidding |
| Deal Desk | Recover sales on unsold items with second-chance offers |
| Automated Invoicing | Buyers get invoices the moment the auction closes |
| Simulcast (Phone-Based) | Stream live from any preview event or auction day |
| Simulcastless™ Live Bidding | Live bidding energy without video streaming complexity |
| Proxy Bidding | Handles competitive lots automatically — no manual bid tracking |
| Mobile Bidding (PWA) | No app download — buyers bid from any phone browser |
| Flat-Fee Pricing | $995/month or $9,995/year — zero commissions, ever |
Why Estate Liquidators Choose Selling Lane Over Marketplace Platforms
You Keep 100% of Your Auction Revenue
Marketplace platforms monetize your auctions. You bring the expertise, the client relationship, the photography, the cataloging, and the buyer outreach — and you share the revenue. Selling Lane charges a flat monthly or annual fee. After that, every dollar at auction is yours.
Your Brand Builds With Every Sale
On a marketplace, buyers associate the experience with the platform, not with you. On Selling Lane, your auction website carries your name, your logo, and your contact information. Buyers bookmark your site. They follow your upcoming auctions. Over time, you build a following that is genuinely yours.
No App, No Friction for Buyers
Selling Lane is a mobile-first Progressive Web App (PWA). Buyers open your auction link on their phone, register, and bid — no app store, no download, no barrier. Estate sale buyers are often older collectors who don’t want to install software. PWA removes that obstacle entirely.
Built to Handle Real Volume
Estate sales generate volume. One estate alone can be 200–600 lots. Selling Lane supports unlimited items, unlimited photos, and unlimited users on every plan. No tiered limits that force an upgrade mid-auction. Built on Google Cloud with 99.999% uptime — your auction runs when your buyers are browsing.
50+ Auction Categories, Including Every Estate Sale Vertical
Jewelry. Fine art. Furniture. Antiques. Collectibles. Coins. Books. Tools. Vintage clothing. Kitchenware. Selling Lane supports 50+ auction categories, so every lot in a diverse estate can be properly classified, browsed, and bid on.
Pricing That Makes Sense for Liquidators
$995 per month — or save two months with the $9,995 annual plan.
No commissions. No per-item fees. No per-auction charges. No seat licenses.
Run one estate auction per month or ten — same price. Catalog 50 items or 5,000 — same price. Add your whole team as users — same price.
Every plan includes your branded auction website, full feature access, the Buyer CRM, the Deal Desk, unlimited photos, and support from a team that understands how auction businesses work.
Ready to Run Your Next Estate Auction on Your Own Platform?
Try Selling Lane free for 7 days. No credit card required. Set up your branded auction website, import a catalog, and run a timed auction before you pay anything.
[Start Your Free 14-Day Trial] — No credit card required
[Request a Live Demo] — See the full estate auction workflow
[Call (508) 322-1770] — Talk to someone who knows auction software
Bid Simple. Sell Smart. — Selling Lane