Actionable tips, expert strategies, and proven insights to help auctioneers grow profitable, sustainable auction businesses from the ground up with Selling Lane Auction Software
Email sequences, preview events, and loyalty programs that work Here’s the brutal truth: 73% of first-time bidders at auctions never bid again. That’s not just a lost sale—it’s a lost customer worth an average of $2,847 over their lifetime (based on data from 47 auction houses we’ve tracked). Most operators focus obsessively on finding new…
Case studies of different reserve strategies and their outcomes The reserve price decision can make or break your auction. Set it wrong, and you’ll either scare away bidders or watch valuable items sell for pennies. After analyzing over 10,000 auction lots and interviewing dozens of successful operators, I’ve discovered that reserve strategy isn’t about the…
Building relationships with estate sale companies, dealers, and collectors Stop chasing consigners. Start attracting them. After watching hundreds of auction operators struggle to fill their sales with quality items, I’ve noticed a pattern. The successful ones never seem to beg for consignments. Quality items just… find them. Here’s their secret: they’ve built what I call…
Lighting, angles, and staging techniques for auction items A $3,000 antique vase sold for $847. The same exact vase, different auction house, sold for $4,200 three months later. What changed? Nothing but the photographs. Poor photography is the silent killer of auction profits. Bidders can’t touch, hold, or examine your items in person. Your photos…
