Actionable tips, expert strategies, and proven insights to help auctioneers grow profitable, sustainable auction businesses from the ground up with Selling Lane Auction Software

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The Real Reason Most Auction Startup’s Fail (and How to Succeed)

Auction Startup’s that focus solely on fast sales and low commission rates often struggle, while those that prioritize trust, quality inventory, and relationship-building create sustainable, profitable businesses. Why Do So Many Auction Startup’s Struggle? It’s not because they lack inventory or access to technology. It’s because most new auctioneers approach the business like sellers, not…

The Art of the Auction Description: Words That Make Bidders Hit 'Bid Now

The Art of the Auction Description: Words That Make Bidders Hit ‘Bid Now

Copywriting formulas and emotional triggers that drive bidding wars Two identical Victorian chairs. Same auction house. Same estimate. Same photos. Chair #1 Description: “Victorian chair, mahogany, good condition, circa 1880.” Final Price: $340 Chair #2 Description: “Elegant Victorian parlor chair showcasing rich mahogany with original hand-carved rose motifs. This piece whispers stories of afternoon tea…