Actionable tips, expert strategies, and proven insights to help auctioneers grow profitable, sustainable auction businesses from the ground up with Selling Lane Auction Software
Ask any dealer what their biggest expense is after payroll and inventory, and they will all say the same thing: Advertising. Dealers pour thousands of dollars every month into Google Ads, Facebook clicks, and third-party lead aggregators. And what do you get in return? A name, an email address, and—if you’re lucky—a 5% connection rate.…
Auction Sell Rate Strategy and Script to Boost Sell Rate to 75% Here is a scenario I see play out every Saturday at public auctions across the country: The Setup: You run 40 cars in your marketplace. The Result: You sell 20 of them. The Metric: You hit a 50% Sell Rate. Most dealers high-five,…
Most dealers look at an auction as a place to dump bad cars. They see it as the “end of the road” for inventory. But a growing group of innovative dealers in California and Pennsylvania are flipping the script. They aren’t using auctions to dispose of cars; they are using auctions to acquire customers and…
How to Fire the Middleman and Keep 100% of Your Auction Profits If you hired a cashier at your business, and they demanded 5% of every sale you made, plus charged your customers an extra 10% just for walking through the door, you would fire them immediately. You would call the police. You would call…
“Your trade-ins are your assets. The photos are your intellectual property. The buyer network is your community. Stop renting them out.” -Jude K. Campbell The Vehicle Exit Strategy is Broken, is a Private Wholesale Marketplace the Solution? For decades, the “exit strategy” for aged automotive inventory has been exactly the same. It’s a ritual every…
Turn your liquidation problem into a profit center, keep the fees, and build your own brand. If you are a business owner selling surplus inventory, returns, or assets on third-party marketplaces like eBay, you are likely leaving massive amounts of money on the table. You are doing the hard work—sourcing, stocking, and shipping—while a third-party…
No Condition Report and The High Cost of Missing Detail In an online auction, mystery is the enemy of profit. When a buyer cannot physically touch an item, they naturally hedge their bets. If they suspect a flaw might exist, they lower their bid to cover that risk. and without a condition report the buyer…
Are you an Auctioneer or the Auctionpreneur? Hint: you can be both! By Jude Campbell, CEO Language is important. It frames how we see the world. For the last 50 years, the auction industry has been defined by a single word: Auctioneer. When you hear that word, you likely picture a specific archetype: Someone on…
Technology used to be a barrier. We turned it into a bridge. Meet the new standard for Affordable Auction Software. Do you remember what it was like to buy a coffee at a small independent café in 2008? If you didn’t have cash, you were out of luck. Why? Because the “Point of Sale” (POS)…
If you are tired of losing margins, it is time to switch to no commission auction software that charges a flat monthly rate instead of a percentage. It was a tough year for the auction industry, margins are down. Supply is tight. So why are you still paying a ‘Success Tax’ on every Auction sale?…
