I’m a Scottish-born, Rochester-based entrepreneur who turned frustration into innovation. After enduring micromanagers and overpriced software in my early career, I set out to build something radically different — a platform that gives auctioneers the power to run professional, profitable events without breaking the bank.
Broadcast Your Live Auction to the World (Without the Lag), using Live Stream Simulcast and Hybrid Auction Software Turn your local sale into a global event. Broadcast video, accept online bids, and compete with the big guys—without the “Success Tax.” The auction world has changed. Bidders expect to participate from their phones, offices, and living…
Zero Lag. Zero Buffering. 100% Bidding. Don’t let a bad signal kill a good auction. Running a live auction from a construction site, an railway depot, or a rural farm? You shouldn’t have to worry about your video stream crashing when the bidding heats up. Selling Lane’s Live-Data Simulcast gives you the power to run…
Instant Auction Flyer Creator: Turn Foot Traffic into Bidders Digital marketing is great, but physical marketing still closes deals. Stop wasting hours in Canva or hiring designers just to print a simple “For Sale” sheet with out Auction Flyer Creator, built into Selling Lane The “Guerilla Marketing” Advantage Whether you are selling a horse, a…