I’m a Scottish-born, Rochester-based entrepreneur who turned frustration into innovation. After enduring micromanagers and overpriced software in my early career, I set out to build something radically different — a platform that gives auctioneers the power to run professional, profitable events without breaking the bank.
No Condition Report and The High Cost of Missing Detail In an online auction, mystery is the enemy of profit. When a buyer cannot physically touch an item, they naturally hedge their bets. If they suspect a flaw might exist, they lower their bid to cover that risk. and without a condition report the buyer…
Build the Perfect CR with Selling Lane’s Customizable Condition Reports Stop 🛑 letting your software dictate how you inspect your inventory. While other platforms lock you into rigid, “one-size-fits-all” CR templates, Selling Lane gives you the power to build unlimited, fully customizable condition reports tailored to exactly what you sell. Whether you are running a…
Are you an Auctioneer or the Auctionpreneur? Hint: you can be both! By Jude Campbell, CEO Language is important. It frames how we see the world. For the last 50 years, the auction industry has been defined by a single word: Auctioneer. When you hear that word, you likely picture a specific archetype: Someone on…
Second Chance Offers & Deal Management Did the high bidder flake? Did an item miss reserve? Don’t let it go unsold. “Hand Sell” it instantly to the runner-up. In a perfect world, every high bidder pays, and every item meets reserve. In the real world, you need a backup plan. Selling Lane’s “Hand Sell” feature…
Why It’s Time to Ditch Legacy Auction Software for Selling Lane Whether you are liquidating an estate, moving heavy yellow iron, selling livestock, or auctioning classic cars, the grind is always the same. You work hard to find consigners, organize the catalog, take endless photos, and market the event. But here is the hard truth…
Selling Lane’s Real-Time Auction Dashboard: Your Central Hub for Live Auction Management Stop chasing paperwork and start managing your auction. The Selling Lane Real-time Auction Dashboard gives you a 360-degree view of your event—live, as it happens. Real-Time Auction Dashboard Video Auctioneers and clerks know the pain of “menu hopping”—clicking through five different screens just…
If you’ve shopped around for auction software, you’ve probably seen the same promises everywhere: easy to use, powerful, flexible, modern… But when you dig deeper, most platforms quietly take a percentage of every sale or hit you with hidden fees that grow as your auction succeeds. Selling Lane is different by design. Here are the…
Broadcast Your Live Auction to the World (Without the Lag), using Live Stream Simulcast and Hybrid Auction Software Turn your local sale into a global event. Broadcast video, accept online bids, and compete with the big guys—without the “Success Tax.” The auction world has changed. Bidders expect to participate from their phones, offices, and living…
Zero Lag. Zero Buffering. 100% Bidding. Don’t let a bad signal kill a good auction. Running a live auction from a construction site, an railway depot, or a rural farm? You shouldn’t have to worry about your video stream crashing when the bidding heats up. Selling Lane’s Live-Data Simulcast gives you the power to run…
Instant Auction Flyer Creator: Turn Foot Traffic into Bidders Digital marketing is great, but physical marketing still closes deals. Stop wasting hours in Canva or hiring designers just to print a simple “For Sale” sheet with out Auction Flyer Creator, built into Selling Lane The “Guerilla Marketing” Advantage Whether you are selling a horse, a…