I’m a Scottish-born, Rochester-based entrepreneur who turned frustration into innovation. After enduring micromanagers and overpriced software in my early career, I set out to build something radically different — a platform that gives auctioneers the power to run professional, profitable events without breaking the bank.
Why It’s Time to Ditch Legacy Auction Software for Selling Lane Whether you are liquidating an estate, moving heavy yellow iron, selling livestock, or auctioning classic cars, the grind is always the same. You work hard to find consigners, organize the catalog, take endless photos, and market the event. But here is the hard truth…
Watch the Dashboard Video Bring the Auction Floor to Every Screen — Live.At Selling Lane Auction Software, we know that speed matters, and clarity drives sales. That’s why we designed the Auction Dashboard: a streamlined way to control your auction in real-time, without flipping through menus or digging through reports. 🔓 Available Now The Auction…
If you’ve shopped around for auction software, you’ve probably seen the same promises everywhere: easy to use, powerful, flexible, modern… But when you dig deeper, most platforms quietly take a percentage of every sale or hit you with hidden fees that grow as your auction succeeds. Selling Lane is different by design. Here are the…
Watch Hand sell Video What is Hand Selling? Hand‑selling refers to the practice where, after a lot either doesn’t make its reserve during the main auction, or the bidding is halted early, the auctioneer works directly with one or a few selected bidders (often pre‑qualified or “close” bidders) to negotiate and sell the item. It’s…