I’m a Scottish-born, Rochester-based entrepreneur who turned frustration into innovation. After enduring micromanagers and overpriced software in my early career, I set out to build something radically different — a platform that gives auctioneers the power to run professional, profitable events without breaking the bank.

Customizable Condition Reports are built into selling lanes auction software

Customizable Condition Reports, Amazing Disclosure for Assets

Build the Perfect CR with Selling Lane’s Customizable Condition Reports Stop 🛑 letting your software dictate how you inspect your inventory. While other platforms lock you into rigid, “one-size-fits-all” CR templates, Selling Lane gives you the power to build unlimited, fully customizable condition reports tailored to exactly what you sell. Whether you are running a…

Selling Lane Auction Software real-time auction Dashboard showing live bidder stats and revenue.

Real-Time Auction Dashboard & Management Hub | Selling Lane

Selling Lane’s Real-Time Auction Dashboard: Your Central Hub for Live Auction Management Stop chasing paperwork and start managing your auction. The Selling Lane Real-time Auction Dashboard gives you a 360-degree view of your event—live, as it happens. Real-Time Auction Dashboard Video Auctioneers and clerks know the pain of “menu hopping”—clicking through five different screens just…

Live stream simulcast auction using smartphone.

Simulcast Auction Software: Low-Latency Live Streaming | Selling Lane

Broadcast Your Live Auction to the World (Without the Lag), using Live Stream Simulcast and Hybrid Auction Software Turn your local sale into a global event. Broadcast video, accept online bids, and compete with the big guys—without the “Success Tax.” The auction world has changed. Bidders expect to participate from their phones, offices, and living…