If you’ve shopped around for auction software, you’ve probably seen the same promises everywhere: easy to use, powerful, flexible, modern…

But when you dig deeper, most platforms quietly take a percentage of every sale or hit you with hidden fees that grow as your auction succeeds.

Selling Lane is different by design.

Here are the top ten differences that set us apart—and why sellers love running auctions in Selling Lane.

1. Simple SaaS Pricing—No Per-Transaction Auction Software Fee

Most auction platforms charge:

• Per-item listing fees

• Percentage-based buyer fees

• Seller commission fees

• Or worse—all three

Selling Lane charges one flat monthly fee. That’s it. (we are SaaS, Software as a service not per transaction)

You keep 100% of your buyer fees, seller fees, and premiums, giving you predictable monthly expenses and dramatically higher profit margins.

Examples:

• Seller A

  Charges a 10% Buyer Premium + 5% Consignor Fee.

  They keep all 15%—Selling Lane takes none of it.

• Seller B

  Makes their auction free for consignors and charges only a 5% buyer fee.

  They keep every penny—again, Selling Lane takes $0.

With Selling Lane, your auction grows your revenue, not ours.

2. Your Own Professional Auction Website (Free)

Most auction software platforms make you use their marketplace or charge you extra for a branded website.

Selling Lane gives you:

• A fully hosted auction website

• Your branding, your domain (optional), your logo

• Real-time auction listings

• Buyer registration portal

• Built-in security (SSL, lockout protection)

All included at no extra charge.

And if you want to also list on our marketplace, that’s free too

3. Run Every Auction Method | Not Just One

Most auction platforms lock you into only one style of auction, such as open bidding.

Selling Lane lets you run any of the following:

• Open bidding

• Proxy bidding

• Buy-It-Now

• Silent/Sealed bids

• Simulcastless™ Live Bidding (our signature format)

• Live Streaming from phone or webcam
• bid at the item with smartphone

Mix and match formats in the same sale, or run multiple styles across separate events.

4. No Expensive Camera Setup Required for Live Bidding

Competitors require:

• Fully staffed live auction crews

• Cameras

• Encoders

• Streaming hardware

• WiFi upgrades

• Production setups

We provide three ways to Simulcast

1. With Selling Lane’s Simulcastless™ live bidding, buyers follow the auction in real time without video requirements.
2. With Selling Lane’s Full Streaming Simulcast, you can run the auction from a smartphone or tablet with simple 5G or local Wi-Fi
3. For more sophisticated lane auctions, you can set up a permanent, simple 4k webcam and stream items as they pass.

You can run a live auction with just your smartphone, OR, iPad, or PC

Bidders can be on-site or remote—and follow the same item easily.

5. Unlimited Buyers, Unlimited Staff Accounts

Other platforms charge per user, per bidder, or per seat.

Selling Lane includes:

• Unlimited employees

• Unlimited bidders

• Unlimited auction events

• Unlimited item uploads

• Unlimited photos
• Unlimited docs

Growth should never trigger a new invoice.

6. Full Data Access—Not Locked Behind Support Tickets

Some competitors restrict or charge for data exports.

Selling Lane gives you:

• Full CSV export of items, bids, buyers, invoices, and results

• Instant access without waiting for “backend processing”

• Real-time reporting dashboards

• Historical performance data

It’s your data, and it should be easy to access.

7. Built-In Deal Working (Bid Resolution Center)

Other platforms simply mark an item “unsold.” and make it hard to relist or worse yet, charge you each time you list.

Selling Lane gives you a full Deal Desk:

• Handle below-reserve offers

• Hand sell to second-highest bidder

• Accept or decline

• Bundle deals

• Manage pending bids

• Improve sell-through rates by ~10%

This Power Feature alone often pays for the subscription.

8. Mobile-Optimized Progressive Web App (PWA)

Most platforms require downloading an app or still aren’t mobile-friendly.

Selling Lane auction software recognizes that more than 60% of bidders will be on a mobile device. So we include

• An app-like mobile experience on any device.

• No downloads required

• Fast, modern UI

• Real-time notifications

• On-the-go bidding from any device

9. Rapid Setup, Go Live in Under 2 Hours

Competitors often require training calls, onboarding setups, or custom dev work.
one compeditor charges $20,000 for a team of suits to train your staff

Software should be easy to use, with Selling Lane:

• Create your auction

• Upload items

• Set your fees

• Go live immediately

Users regularly launch their first sale in hours, not weeks

10. Enterprise Reliability for Small Business Price

Most auction software providers run on basic shared hosting or use low end budget local old school servers.

Selling Lane is built on Google Cloud, with generative AI, which allows us to build and scale with at incredible speed. We deliver.

• 99.999% uptime

• Automatic backups

• Bank-level security

• Encrypted data storage

• Geographic redundancy

Your auction stays online—even during traffic spikes. So grow big my friend

Why Sellers Switch to Selling Lane

• 💸 More profit per sale

• 😌 Predictable monthly pricing

• 💡 Simpler operations

• ⚡️ Easier setup

• 🧨 Faster bidding

• 😍 Happier buyers

Thousands of auctions later, the formula is proven:

Selling Lane gives you more control, more revenue, and more freedom than traditional auction software.

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