Stop Managing Spreadsheets. Start Managing Relationships.
An auction is only as good as its bidders. But managing registrations, verifying identities, and chasing down payments can turn into a full-time job. Selling Lane’s built-in Auction CRM software eliminates the “admin tax” by giving you a centralized hub to manage every buyer interaction from registration to the final hammer.
Total Control Over Your Bidder Pool: Your auction, your rules. Our Auction CRM doesn’t just store names; it gives you the tools to vet your audience.
Instant Verification: Confirm buyers quickly so they are cleared to bid.
Document Management: Securely store tax IDs, dealer licenses, driver’s licenses, and terms of sale agreements directly on the customer profile.
Payment Methods on File: View and manage preferred payment methods to ensure a smooth checkout process.
The “No-Fly” List: Block Non-Paying Bidders. Nothing kills an auction’s momentum like a “deadbeat” bidder. With Selling Lane, you can protect your sellers and your sanity. If a buyer fails to pick up items or defaults on payment, you can block them across your entire system with a single click. Keep your auction ecosystem healthy by only allowing serious, verified buyers at the table.
Streamlined Communication: Click-to-call, text, and email communication shouldn’t require five different apps. Our CRM features integrated “click-to-action” tools:
Direct Dial: Call a bidder directly from their profile to resolve a bid dispute.
Instant Text & Email: Send outbid notices, payment reminders, or auction invites via SMS or email without leaving the dashboard.
Assigned Reps: Running a large operation? Assign specific accounts to your sales reps to ensure every high-value buyer gets the “white glove” treatment.
Professional On-Site Tools: Running a live or hybrid event? We’ve made the transition from digital to physical seamless.
Print Bidder Badges: Generate and print professional bidder badges directly from the CRM.
Custom Tags & Segments: Use tags to categorize your buyers (e.g., “Heavy Equipment Buyer,” “VIP,” “Export Only”) so you can market the right items to the right people.
Business-Ready Intelligence: Whether you’re dealing with individual collectors or large-scale dealerships, our CRM handles the complexity. Store detailed business information, multiple contact points, and a full history of every bid and purchase they’ve ever made.
