Auction Startup’s that focus solely on fast sales and low commission rates often struggle, while those that prioritize trust, quality inventory, and relationship-building create sustainable, profitable businesses. Why Do So Many Auction Startup’s Struggle? It’s not because they lack inventory or access to technology. It’s because most new auctioneers approach the business like sellers, not…
We’re all about getting your auction business rolling without the headaches. Open bid auctions are the go-to choice for most sellers as it is the most recognized auction method out there. Its origins date back to 500 B.C. in ancient Babylon. With Selling Lane Auction Software, we make launching open bid auction a one click…
What is the Google login feature The Google Login feature on Selling Lane auction software allows users to sign in securely using their existing Google account — no need to create or remember another password. This streamlined login method is perfect for auctioneers, sellers, and team members who want quick, verified access to their auction…
What is an Auction Flyer? Your Auction Software should let you easily print professional auction flyers—single-page printouts that highlight key details for each lot or item. These flyers typically include images, descriptions, pricing, and bidding instructions. Whether you’re creating window stickers for vehicle auctions, lot sheets for estate sales, catalog cards for consignment events, or…
Watch Hand sell Video What is Hand Selling? Hand‑selling refers to the practice where, after a lot either doesn’t make its reserve during the main auction, or the bidding is halted early, the auctioneer works directly with one or a few selected bidders (often pre‑qualified or “close” bidders) to negotiate and sell the item. It’s…
Watch Arbitration Video Disputes Happen — Trust Depends on How You Handle Them.With Selling Lane’s Built-In Auction Arbitration tools, you can resolve buyer-seller conflicts quickly, fairly, and transparently — right within your auction dashboard. No need for outside systems or messy email chains. Our platform empowers you to document issues, mediate outcomes, and protect both…
Copywriting formulas and emotional triggers that drive bidding wars Two identical Victorian chairs. Same auction house. Same estimate. Same photos. Chair #1 Description: “Victorian chair, mahogany, good condition, circa 1880.” Final Price: $340 Chair #2 Description: “Elegant Victorian parlor chair showcasing rich mahogany with original hand-carved rose motifs. This piece whispers stories of afternoon tea…
Data-driven insights on when to schedule auctions for peak participation A $2,000 antique desk sold for $847 on a Tuesday in January. The exact same desk model sold for $2,340 on a Saturday in October. Same item. Same condition. Same auction house. The only difference? Timing. After analyzing over 15,000 auction lots across 73 different…
Step-by-step launch timeline for new auction operators “I have my auction license and Selling Lane Auction Software. Now what?” That’s the question I get from new operators weekly. They’ve got the legal paperwork sorted, maybe even a website, but they’re staring at empty warehouses wondering how to fill their first sale. The gap between “licensed…
Email sequences, preview events, and loyalty programs that work Here’s the brutal truth: 73% of first-time bidders at auctions never bid again. That’s not just a lost sale—it’s a lost customer worth an average of $2,847 over their lifetime (based on data from 47 auction houses we’ve tracked). Most operators focus obsessively on finding new…
