Live stream simulcast auction using smartphone.

Simulcast Auction Software: Low-Latency Live Streaming | Selling Lane

Broadcast Your Live Auction to the World (Without the Lag), using Live Stream Simulcast and Hybrid Auction Software Turn your local sale into a global event. Broadcast video, accept online bids, and compete with the big guys—without the “Success Tax.” The auction world has changed. Bidders expect to participate from their phones, offices, and living…

An auctioneer holding an iPad using Selling Lane's inexpensive Auction Software

The Real Reason Most Auction Startup’s Fail (and How to Succeed)

Auction Startup’s that focus solely on fast sales and low commission rates often struggle, while those that prioritize trust, quality inventory, and relationship-building create sustainable, profitable businesses. Why Do So Many Auction Startup’s Struggle? It’s not because they lack inventory or access to technology. It’s because most new auctioneers approach the business like sellers, not…