The Art of the Auction Description: Words That Make Bidders Hit 'Bid Now

The Art of the Auction Description: Words That Make Bidders Hit ‘Bid Now

Copywriting formulas and emotional triggers that drive bidding wars Two identical Victorian chairs. Same auction house. Same estimate. Same photos. Chair #1 Description: “Victorian chair, mahogany, good condition, circa 1880.” Final Price: $340 Chair #2 Description: “Elegant Victorian parlor chair showcasing rich mahogany with original hand-carved rose motifs. This piece whispers stories of afternoon tea…