Stop Renting. Start Owning. Most businesses are trapped in a cycle of paying for every click. The Selling Lane Auction Model shifts you from renting attention to building an asset that generates its own gravity. It’s time to transition from an advertising-dependent business to a process-driven marketplace owner. The Asset Gap Traditional ads deplete cash;…
Ask any dealer what their biggest expense is after payroll and inventory, and they will all say the same thing: Advertising. Dealers pour thousands of dollars every month into Google Ads, Facebook clicks, and third-party lead aggregators. And what do you get in return? A name, an email address, and—if you’re lucky—a 5% connection rate.…
Auction Sell Rate Strategy and Script to Boost Sell Rate to 75% Here is a scenario I see play out every Saturday at public auctions across the country: The Setup: You run 40 cars in your marketplace. The Result: You sell 20 of them. The Metric: You hit a 50% Sell Rate. Most dealers high-five,…
Most dealers look at an auction as a place to dump bad cars. They see it as the “end of the road” for inventory. But a growing group of innovative dealers in California and Pennsylvania are flipping the script. They aren’t using auctions to dispose of cars; they are using auctions to acquire customers and…
