Meet Vicky: Executive VP & Chief Marketing Officer at Selling Lane auction software. When she’s not busy strategizing world auction domination, she's probably perfecting the art of multitasking by sipping her third latte, scheduling meetings in her sleep, and hunting for that elusive pen she just had a second ago. Rumor has it she was born with a marketing manual in one hand and a coffee cup in the other. Truly the heart, soul, and caffeine of Selling Lane auctions 🚀☕😂

To charts showing the advantage of running your own wholesale auction marketplace

Stop Funding the Auction: Why Car Dealers Need a Private Wholesale Marketplace

“Your trade-ins are your assets. The photos are your intellectual property. The buyer network is your community. Stop renting them out.” -Jude K. Campbell The Vehicle Exit Strategy is Broken, is a Private Wholesale Marketplace the Solution? For decades, the “exit strategy” for aged automotive inventory has been exactly the same. It’s a ritual every…

An auctioneer holding an iPad using Selling Lane's inexpensive Auction Software

The Real Reason Most Auction Startup’s Fail (and How to Succeed)

Auction Startup’s that focus solely on fast sales and low commission rates often struggle, while those that prioritize trust, quality inventory, and relationship-building create sustainable, profitable businesses. Why Do So Many Auction Startup’s Struggle? It’s not because they lack inventory or access to technology. It’s because most new auctioneers approach the business like sellers, not…