Meet Vicky: Executive VP & Chief Marketing Officer at Selling Lane auction software. When she’s not busy strategizing world auction domination, she's probably perfecting the art of multitasking by sipping her third latte, scheduling meetings in her sleep, and hunting for that elusive pen she just had a second ago. Rumor has it she was born with a marketing manual in one hand and a coffee cup in the other. Truly the heart, soul, and caffeine of Selling Lane auctions 🚀☕😂
Stop doing math at the checkout counter. You need auction fee software to automate your Buyer’s Premiums, Seller Commissions, and Doc Fees. In the auction business, fees aren’t just “settings”—they are your paycheck. Yet, most auction software makes setting them up a nightmare of complex menus and rigid rules. Selling Lane’s Fee Engine is designed…
Technology used to be a barrier. We turned it into a bridge. Meet the new standard for Affordable Auction Software. Do you remember what it was like to buy a coffee at a small independent café in 2008? If you didn’t have cash, you were out of luck. Why? Because the “Point of Sale” (POS)…
If you are tired of losing margins, it is time to switch to no commission auction software that charges a flat monthly rate instead of a percentage. It was a tough year for the auction industry, margins are down. Supply is tight. So why are you still paying a ‘Success Tax’ on every Auction sale?…
Look, we’ve run hundreds of auctions, build three separate auction software platforms and took thousands of photos of items. We’ve seen it all: the electrifying energy of a bidding war that drives prices through the roof, and the absolute technological despair of a server crashing with two minutes left on the clock. We know that…
Build Trust, Boost Loyalty, and Make Your Sales a Local Favorite with Auction Event Software and Community Envolvement Great auctions don’t just sell, they connect. When powered by the right auction event software, your auction can become more than a transaction: it becomes a community tradition that draws loyal bidders, builds buzz, and grows your…
Choosing the right auction format and the right auction software is just as important as the items you’re selling. Whether you’re running estate sales, classic car auctions, or charity fundraisers, your success depends on how your bidders engage. At Selling Lane Auction Software, we specialize in flexible, easy-to-use auction tools that support every major format—online,…
Auction Startup’s that focus solely on fast sales and low commission rates often struggle, while those that prioritize trust, quality inventory, and relationship-building create sustainable, profitable businesses. Why Do So Many Auction Startup’s Struggle? It’s not because they lack inventory or access to technology. It’s because most new auctioneers approach the business like sellers, not…
Ignite Bidding Wars with Real-Time Open Bidding Stop leaving money on the table with blind bids. Use the power of “Social Proof” and FOMO (Fear Of Missing Out) to drive your hammer prices higher. Why Open Bidding Wins In a “Blind” or “Sealed” auction, bidders only guess what an item is worth. In an Open…
Built-In Auction Arbitration: Save the Deal, Don’t Kill It Disputes happen. Missing keys, photos don’t match description, or a “misunderstanding” about condition. How you handle them determines if you keep the $17,000 sale or lose the customer forever. Auction Arbitration software is the key. The “He Said, She Said” Nightmare In the old days, a…
Stop Non-Paying Bidders Before They Bid Protect your auction with built-in Bidder Verification and Risk Management tools. You decide who gets in, and who stays out. The most expensive part of an auction isn’t the software—it’s the bidder who wins and never pays. They tie up your inventory, ruin your momentum, and cost you hours…