Meet Vicky: Executive VP & Chief Marketing Officer at Selling Lane auction software. When she’s not busy strategizing world auction domination, she's probably perfecting the art of multitasking by sipping her third latte, scheduling meetings in her sleep, and hunting for that elusive pen she just had a second ago. Rumor has it she was born with a marketing manual in one hand and a coffee cup in the other. Truly the heart, soul, and caffeine of Selling Lane auctions 🚀☕😂

An auctioneer holding an iPad using Selling Lane's inexpensive Auction Software

The Real Reason Most Auction Startup’s Fail (and How to Succeed)

Auction Startup’s that focus solely on fast sales and low commission rates often struggle, while those that prioritize trust, quality inventory, and relationship-building create sustainable, profitable businesses. Why Do So Many Auction Startup’s Struggle? It’s not because they lack inventory or access to technology. It’s because most new auctioneers approach the business like sellers, not…