Auction Master Class: The Blueprint for Profitable Auctions Transform your auction business with expert strategies that go beyond the software. From the psychology of bidding wars to the “retention blueprint” that turns one-time buyers into loyal fans, this collection covers the critical tactics most auctioneers overlook. Explore the deep-dive articles below or download the complete Master Class book to start building an auction empire that lasts.
Download the exact Day 1 to Day 90 schedule used by 47 successful operators to go from zero consignments to sold-out auctions.
Auction Software: The Complete Buyer’s Guide & Comparison
Look, we’ve run hundreds of auctions, build three separate auction software platforms and took thousands of photos of items. We’ve seen it all: the electrifying energy of a bidding war that drives prices through the roof, and the absolute technological despair of a server crashing with two minutes left on the clock. We know that…
The Triple Success Tax on Auctions
Why It’s Time to Ditch Legacy Auction Software for Selling Lane Whether you are liquidating an estate, moving heavy yellow iron, selling livestock, or auctioning classic cars, the grind is always the same. You work hard to find consigners, organize the catalog, take endless photos, and market the event. But here is the hard truth…
Top 10 Differences: Selling Lane vs. Other Auction Software
If you’ve shopped around for auction software, you’ve probably seen the same promises everywhere: easy to use, powerful, flexible, modern… But when you dig deeper, most platforms quietly take a percentage of every sale or hit you with hidden fees that grow as your auction succeeds. Selling Lane is different by design. Here are the…
Build Community with Selling Lane Auction Event Software
Build Trust, Boost Loyalty, and Make Your Sales a Local Favorite with Auction Event Software and Community Envolvement Great auctions don’t just sell, they connect. When powered by the right auction event software, your auction can become more than a transaction: it becomes a community tradition that draws loyal bidders, builds buzz, and grows your…
Which Auction Software and Format Fits Your Sale?
Choosing the right auction format and the right auction software is just as important as the items you’re selling. Whether you’re running estate sales, classic car auctions, or charity fundraisers, your success depends on how your bidders engage. At Selling Lane Auction Software, we specialize in flexible, easy-to-use auction tools that support every major format—online,…
The Real Reason Most Auction Startup’s Fail (and How to Succeed)
Auction Startup’s that focus solely on fast sales and low commission rates often struggle, while those that prioritize trust, quality inventory, and relationship-building create sustainable, profitable businesses. Why Do So Many Auction Startup’s Struggle? It’s not because they lack inventory or access to technology. It’s because most new auctioneers approach the business like sellers, not…
The Art of the Auction Description: Words That Make Bidders Hit ‘Bid Now
Copywriting formulas and emotional triggers that drive bidding wars Two identical Victorian chairs. Same auction house. Same estimate. Same photos. Chair #1 Description: “Victorian chair, mahogany, good condition, circa 1880.” Final Price: $340 Chair #2 Description: “Elegant Victorian parlor chair showcasing rich mahogany with original hand-carved rose motifs. This piece whispers stories of afternoon tea…
Timing is Everything: The Best Days, Times, and Seasons for Maximum Bids
Data-driven insights on when to schedule auctions for peak participation A $2,000 antique desk sold for $847 on a Tuesday in January. The exact same desk model sold for $2,340 on a Saturday in October. Same item. Same condition. Same auction house. The only difference? Timing. After analyzing over 15,000 auction lots across 73 different…
The First 90 Days: From Zero Consignments to Sold-Out Auctions
Step-by-step launch timeline for new auction operators “I have my auction license and Selling Lane Auction Software. Now what?” That’s the question I get from new operators weekly. They’ve got the legal paperwork sorted, maybe even a website, but they’re staring at empty warehouses wondering how to fill their first sale. The gap between “licensed…
The Bidder Retention Blueprint: Turning One-Time Bidders into Auction Addicts
Email sequences, preview events, and loyalty programs that work Here’s the brutal truth: 73% of first-time bidders at auctions never bid again. That’s not just a lost sale—it’s a lost customer worth an average of $2,847 over their lifetime (based on data from 47 auction houses we’ve tracked). Most operators focus obsessively on finding new…
Reserve Price Psychology: When to Protect, When to Risk, When to Go No-Reserve
Case studies of different reserve strategies and their outcomes The reserve price decision can make or break your auction. Set it wrong, and you’ll either scare away bidders or watch valuable items sell for pennies. After analyzing over 10,000 auction lots and interviewing dozens of successful operators, I’ve discovered that reserve strategy isn’t about the…
The 3-Step Consignment Magnet: How to Attract High-Value Items Without Begging
Building relationships with estate sale companies, dealers, and collectors Stop chasing consigners. Start attracting them. After watching hundreds of auction operators struggle to fill their sales with quality items, I’ve noticed a pattern. The successful ones never seem to beg for consignments. Quality items just… find them. Here’s their secret: they’ve built what I call…
Photography Sells: The $500 Camera Setup That Doubled Our Hammer Prices
Lighting, angles, and staging techniques for auction items A $3,000 antique vase sold for $847. The same exact vase, different auction house, sold for $4,200 three months later. What changed? Nothing but the photographs. Poor photography is the silent killer of auction profits. Bidders can’t touch, hold, or examine your items in person. Your photos…