To set reserve price or not in an auction

Reserve Price Psychology: When to Protect, When to Risk, When to Go No-Reserve

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Case studies of different reserve strategies and their outcomes The reserve price decision can make or break your auction. Set it wrong, and you’ll either scare away bidders or watch valuable items sell for pennies. After analyzing over 10,000 auction lots and interviewing dozens of successful operators, I’ve discovered that reserve strategy isn’t about the…

3 step guide to consignment

The 3-Step Consignment Magnet: How to Attract High-Value Items Without Begging

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Building relationships with estate sale companies, dealers, and collectors Stop chasing consigners. Start attracting them. After watching hundreds of auction operators struggle to fill their sales with quality items, I’ve noticed a pattern. The successful ones never seem to beg for consignments. Quality items just… find them. Here’s their secret: they’ve built what I call…