Stop handing margin to Manheim, ADESA, and OPENLANE. Selling Lane gives you a complete car auction platform — simulcast, live bidding, condition reports, CRM, and invoicing — for one flat monthly fee. No commissions. No per-car charges. No per-buyer premiums.
$995/month. Unlimited cars. Unlimited buyers. Your auction, your brand.
Start Your 7-Day Free Trial — No Credit Card Required | Request a Demo | Call (508) 322-1770
Every car you push through a wholesale auction line costs you money before the bidding even starts. Lane fees, title fees, transport, post-sale inspections — it adds up fast. If you’re moving 20 to 50 cars a week through a big-box auction, you’re writing a check every single time just for access to buyers you’ve already built relationships with.
Selling Lane flips the model. You host the auction. You own the buyer list. You keep the margin.
Dealers using Selling Lane run weekly wholesale sales, impound auctions, classic car events, and private dealer-only marketplaces — all under their own brand, on their own domain, at a price that doesn’t scale against them as volume grows.
Selling Lane’s car auction software is purpose-built for the businesses that power the used vehicle market — not the giant platforms that live off their fees.
Independent Auto Dealers Running Weekly Sales
You’ve got the inventory. You’ve got the buyer relationships. Stop paying a third party to host the connection. Run your own weekly wholesale event on your terms, keep your buyer data, and stop giving up margin on every unit.
Dealer Groups and Multi-Location Operations
Consolidate your wholesale channel across locations. Run a private dealer-to-dealer marketplace where your stores move aged inventory internally or sell to a vetted buyer network — without a middleman taking a cut.
Classic Car Auctioneers
White-glove presentation matters when you’re selling a 1967 Shelby or a numbers-matching muscle car. Selling Lane’s branded auction website, unlimited high-resolution photos, and simulcast streaming give you a professional stage without the overhead of a custom software build.
Franchise and Independent Dealers Escaping the Big-Box Tax
If your retail department is healthy and your wholesale channel is bleeding margin, Selling Lane is the off-ramp. Bring your buyers directly to your auction, run it on your schedule, and pocket the difference.
Picture a used car dealer running 50 units through a weekly wholesale sale. At a big-box auction, that dealer might pay $150–$250 per car in fees — not counting transport — which puts their overhead at $7,500 to $12,500 per week just to sell cars they already own.
With Selling Lane, that same dealer pays $995 a month flat. They upload inventory via bulk CSV on Monday, condition reports are attached by Tuesday, buyers log in Thursday morning, bidding runs Thursday afternoon, and automated invoices go out the moment the hammer falls. No lane fees. No fuel surcharges. No per-buyer premiums collected by a platform. Just a flat fee and a clean, branded auction buyers trust because it carries the dealer’s name.
The math is not complicated. For high-volume dealers, Selling Lane pays for itself in the first sale of the month.
Forget expensive lane hardware. Selling Lane’s simulcast runs from any smartphone, letting online bidders watch and bid in real time as cars go through a physical lane. You can run a hybrid live/online event without a production crew or a dedicated streaming setup. This is particularly powerful for towing operations and independent dealers who run lane sales but want to extend their buyer reach beyond whoever shows up in person.
In vehicle auctions, condition reports are the difference between confident remote bidding and hesitant lowballs. Selling Lane includes built-in condition report tools so you can document and publish vehicle condition — panels, mechanical notes, title status — before bidding opens. Buyers who trust the condition data bid more aggressively. Higher buyer confidence means better final prices for sellers.
Not every auction needs a physical lane running alongside it. Selling Lane’s Simulcastless™ format lets you run a fully live, clerk-driven auction online — competitive, real-time bidding — without a lane event at all. Ideal for impound sales, online-only wholesale events, or classic car auctions where buyers are bidding from across the country.
For dealers running physical lane events, Selling Lane provides a broadcast-ready TV display with lane lights — just like the big-box experience. Project the lot number, current bid, and bidder activity on-screen during your live sale. Your buyers know exactly what’s happening in real time, and your operation looks professional from day one.
Live Auction TV Display Software
The high bidder flaked. It happens. Instead of relisting or writing off the unit, Selling Lane’s Deal Desk lets you go directly to the backup bidder with a second-chance offer. This one feature alone recovers revenue that most auction platforms leave on the table. For dealers running weekly sales, a handful of recovered units per month can cover the entire platform cost.
Catalog entire vehicle lots in minutes. Selling Lane supports VIN-based entry and bulk CSV uploads so you can push a large inventory into your auction without manual data entry on every unit. Attach unlimited photos per vehicle, include condition reports, set reserve prices, and your auction catalog is ready. There is no limit on items, photos, or users.
Buyers who can’t attend live events still want to participate. Selling Lane supports proxy bidding (set a max bid, the platform handles the rest) and Buy It Now pricing for dealers who want to move units quickly at a firm price. These tools keep your auction active even when buyers are off-site, on their phone, or bidding across multiple events at once.
Every buyer who registers for your auction becomes part of your database — not a platform’s database. Selling Lane’s built-in CRM tracks buyer history, contact information, and bidding activity. When a sale closes, invoices generate automatically and go straight to the buyer. No manual paperwork. No chasing payment confirmations.
Your auction runs under your brand, not Selling Lane’s. You get a fully branded auction website with your logo and domain — so every buyer touchpoint reinforces your business, not a third-party platform’s. This matters for dealer groups building a private wholesale marketplace and for classic car auctioneers who have spent years cultivating a reputation.
Buyers access your auction from any device through a mobile-first Progressive Web App. Nothing to install, no app store friction, no version update prompts. Buyers open a link and they’re in. This eliminates a common drop-off point and makes it easier for buyers to participate the moment they hear about an event.
Compare the value of a dedicated white-label auction solution against traditional platforms like Manheim or ADESA.
Go live in days, not months. No specialized hardware required.
Keep your identity, your buyers, and your mission-critical data.
Stop paying per-car fees and retain 100% of your buyer premiums.
The big-box platforms are built to extract margin at every step — from the dealer and from the buyer. Selling Lane’s flat-fee model means you benefit directly from every efficiency gain and every volume increase. The platform has no incentive to skim your revenue because it doesn’t.
Uptime: 99.999% — built on Google Cloud
Auction formats: Simulcast, Simulcastless™ live, timed, proxy, silent/sealed bid, hybrid, Buy It Now
Inventory: Unlimited items, unlimited photos
Users: Unlimited staff and buyer accounts
Categories: Supports 50+ auction categories beyond automotive
Mobile: PWA — works on any device, no download
Integrations: Bulk CSV upload, automated invoicing, buyer CRM
Trial: 7-day free trial, no credit card required
See full feature list
$995/month or $9,995/year (save two months).
One price. Unlimited cars. Unlimited buyers. Unlimited events. No per-item fees. No commission. No buyer’s premium taken by the platform.
Whether you’re running 10 cars a week or 500, your platform cost stays the same. The more volume you push, the better the economics get. That’s the model big-box auctions will never offer you, because their revenue scales with yours.
You built your buyer list. You sourced the inventory. You know how to run a sale. You don’t need a middleman collecting fees for connecting buyers and sellers you already know.
Selling Lane gives you the full infrastructure — simulcast, live bidding, condition reports, CRM, invoicing, branded website — so you run the auction on your terms.
Start Your 7-Day Free Trial — No Credit Card Required
Call (508) 322-1770
No contracts. No commissions. Cancel anytime.
