Build Trust, Boost Loyalty, and Make Your Sales a Local Favorite with Auction Event Software and Community Envolvement Great auctions don’t just sell, they connect. When powered by the right auction event software, your auction can become more than a transaction: it becomes a community tradition that draws loyal bidders, builds buzz, and grows your…
Choosing the right auction format and the right auction software is just as important as the items you’re selling. Whether you’re running estate sales, classic car auctions, or charity fundraisers, your success depends on how your bidders engage. At Selling Lane Auction Software, we specialize in flexible, easy-to-use auction tools that support every major format—online,…
Auction Startup’s that focus solely on fast sales and low commission rates often struggle, while those that prioritize trust, quality inventory, and relationship-building create sustainable, profitable businesses. Why Do So Many Auction Startup’s Struggle? It’s not because they lack inventory or access to technology. It’s because most new auctioneers approach the business like sellers, not…
Ignite Bidding Wars with Real-Time Open Bidding Stop leaving money on the table with blind bids. Use the power of “Social Proof” and FOMO (Fear Of Missing Out) to drive your hammer prices higher. Why Open Bidding Wins In a “Blind” or “Sealed” auction, bidders only guess what an item is worth. In an Open…
Built-In Auction Arbitration: Save the Deal, Don’t Kill It Disputes happen. Missing keys, photos don’t match description, or a “misunderstanding” about condition. How you handle them determines if you keep the $17,000 sale or lose the customer forever. Auction Arbitration software is the key. The “He Said, She Said” Nightmare In the old days, a…
Stop Non-Paying Bidders Before They Bid Protect your auction with built-in Bidder Verification and Risk Management tools. You decide who gets in, and who stays out. The most expensive part of an auction isn’t the software—it’s the bidder who wins and never pays. They tie up your inventory, ruin your momentum, and cost you hours…
Copywriting formulas and emotional triggers that drive bidding wars Two identical Victorian chairs. Same auction house. Same estimate. Same photos. Chair #1 Description: “Victorian chair, mahogany, good condition, circa 1880.” Final Price: $340 Chair #2 Description: “Elegant Victorian parlor chair showcasing rich mahogany with original hand-carved rose motifs. This piece whispers stories of afternoon tea…
Data-driven insights on when to schedule auctions for peak participation A $2,000 antique desk sold for $847 on a Tuesday in January. The exact same desk model sold for $2,340 on a Saturday in October. Same item. Same condition. Same auction house. The only difference? Timing. After analyzing over 15,000 auction lots across 73 different…
Step-by-step launch timeline for new auction operators “I have my auction license and Selling Lane Auction Software. Now what?” That’s the question I get from new operators weekly. They’ve got the legal paperwork sorted, maybe even a website, but they’re staring at empty warehouses wondering how to fill their first sale. The gap between “licensed…
Email sequences, preview events, and loyalty programs that work Here’s the brutal truth: 73% of first-time bidders at auctions never bid again. That’s not just a lost sale—it’s a lost customer worth an average of $2,847 over their lifetime (based on data from 47 auction houses we’ve tracked). Most operators focus obsessively on finding new…
