The Main Reason You Need A CRM: Beyond the Acronym
The world is brimming with TLAs (Three-Letter Acronyms). We’ve got FBI, CIA, IRS, and now… CRM? Yep, the business world has its own set of acronyms, and CRM is one that’s been making waves. But what exactly is a CRM? And is it just another fancy term marketers throw around? Countless Random Memories? Think Again!…