Ultimate Guide: How to Set the Correct Price for Your Services.

How to Set Pricing

Setting the right price for your services or product is a delicate balance. Price too high, and you risk alienating potential customers. Price too low, and you might undervalue your services, leaving money on the table. This guide will walk you through the steps to find that sweet spot, ensuring you’re compensated fairly while offering value to your clients.

  1. 1. Understand Your Costs Before setting a price, it’s essential to have a clear understanding of your costs. This includes:

    • Direct Costs: These are the costs directly associated with delivering your service, such as materials or labor.
    • Indirect Costs: Overheads like rent, utilities, and salaries for non-production staff.
    • Profit Margin: Decide on a percentage of profit you want to make on top of your costs.

  2. Research the Market Understanding what competitors charge for similar services provides a benchmark. However, ensure you’re comparing apples to apples. Consider factors like service quality, brand reputation, and additional offerings.
  3. Perceived Value Your services’ value isn’t just about the tangible results you deliver. It’s also about the intangible benefits, such as peace of mind, reliability, or unique expertise. Understand your unique selling proposition and how it adds value to your clients.
  4. Avoid the Race to the Bottom While competitive pricing is essential, constantly undercutting competitors can be a dangerous game. Not only does it reduce your profit margins, but it can also devalue your services in the eyes of potential clients. Sometimes, a higher price can signal better quality or expertise. Remember, there’s a market for premium services, and many clients are willing to pay more for top-tier solutions.
  5. Flexibility is Key Fixed pricing isn’t always the answer. Consider offering tiered pricing, packages, or discounts for long-term contracts. This provides options for different client needs and budgets.
  6. Regularly Review and Adjust The market, your costs, and your services will evolve. Regularly review and adjust your pricing to ensure it remains competitive and reflective of the value you provide.

Bottom Line, setting the right price is a blend of art and science. By understanding your costs, researching the market, and recognizing your unique value, you can set a price that’s fair to both you and your clients. Remember, it’s not always about being the cheapest. It’s about providing undeniable value for the price you charge.


Decoding Pricing Models:

Techniques and Approaches to Set Your Business Apart

Pricing is more than just slapping a dollar amount on your product or service. It’s a strategic tool that can position your business, influence consumer perception, and drive sales. Let’s dive into some of the most popular pricing models, techniques, and approaches that businesses use today.

  1. Cost-Plus Pricing This is one of the simplest methods. It involves calculating the cost of producing a product and then adding a markup percentage to determine the final price.
    Example: If a product costs $50 to produce and you want a 20% profit margin, the price becomes $60.
  2. Value-Based Pricing This model sets prices based on the perceived value to the customer rather than the cost of the product.
    Example: A luxury purse brand might price its products in the thousands, not because it costs that much to produce, but because of the prestige and status it offers to customers.
  3. Penetration Pricing This strategy involves setting a low initial price to attract customers and gain market share quickly. The prices are raised once this objective is achieved.
    Example: Streaming services offering introductory discounted rates for the first few months.
  4. Skimming Pricing Here, businesses set high prices for new products to capitalize on early buyers willing to pay more. Over time, prices are reduced to attract a broader audience.
    Example: New tech gadgets often have high initial prices, which decrease as newer models are introduced.
  5. Dynamic Pricing Prices are adjusted in real-time based on market demand, competitor prices, and other external factors.
    Example: Airline ticket prices or hotel room rates that fluctuate based on demand and time.
  6. Bundle Pricing Multiple products are sold together at a lower price than if purchased separately.
    Example: A software suite offering word processing, spreadsheet, and presentation tools at a combined lower price.
  7. Psychological Pricing Prices are set based on psychological triggers rather than pure economic factors.
    Example: Pricing a product at $9.99 instead of $10 to make it seem more affordable.
  8. Freemium Pricing, Offering basic services for free while charging for advanced features or functionalities.
    Example: Mobile apps that are free to download but have in-app purchases for additional features.
  9. Hourly or Time-Based Pricing Common in service industries, where clients are charged based on the time spent.
    Example: Lawyers or consultants charging an hourly rate.
  10. And our favorite, Tiered Pricing, offering a product or service at different price points with varying features.
    Example: Software packages that come in basic, premium, and enterprise versions.

Final Thoughts Choosing the right pricing strategy is crucial for your business’s profitability and growth. It’s essential to understand your market, costs, and value proposition. Regularly review and adjust your pricing strategy based on feedback, market changes, and business goals. Remember, the right price is a powerful tool in building trust, value, and loyalty among your customers.

Selling Lane Small Business Software

Price your business correctly
with Selling Lane CRM

Unlimited Free for Startups – or Upgrade for Only $25

No credit card needed to try, startups get the CRM free forever

Or get the discounted Business Max Plan for $75




7 Ways to Master Pricing Tiers for your Business

How you price your product or service can be as crucial as the product itself. One popular method that has proven effective across various industries is the use of pricing tiers. But what are they, and how can they benefit your business?

What are Pricing Tiers? According to the US Chamber of Commerce,

“Tiered pricing offers flexibility and scalability to your customers, while offering you opportunities to upsell different service levels for added revenue.”

https://www.uschamber.com/co/

Pricing tiers are a structured way of presenting different price points for a product or service, each offering varying levels of value or features. It’s a strategy that caters to a diverse customer base with different needs and budgets.

The Anatomy of Pricing Tiers

  1. Entry-Level Tier: This is the most basic version, often priced at the lowest point to attract maximum customers. It provides essential features suitable for beginners or those with minimal needs.
  2. Mid-Level Tier: A step up from the basic, this tier offers additional features and benefits, targeting customers who need more than just the essentials but aren’t looking for advanced features.
  3. Premium Tier: The top-tier, often with the highest price point, offers all the bells and whistles. It’s designed for customers who want the full range of features and are willing to pay a premium for it.

Benefits of Pricing Tiers

  1. Flexibility for Customers: Tiers cater to a broad audience, from budget-conscious customers to those seeking premium offerings.
  2. Increased Revenue: By offering a premium tier, businesses can cater to customers willing to pay more for advanced features.
  3. Clear Value Proposition: Each tier clearly defines what the customer gets, making the decision process more straightforward.
  4. Upselling Opportunities: Once a customer is familiar with the basic tier, they might consider upgrading to access more features.
Fresh desks pricing tiers
Example of tiered pricing, Fresh Desk makes it funkey.

Crafting Effective Pricing Tiers

  1. Understand Your Audience: Know who your customers are and what they value. This understanding will guide the features you include in each tier.
  2. Highlight the Differences: Ensure that the distinctions between each tier are clear and justifiable.
  3. Avoid Overwhelming Choices: Too many tiers can confuse customers. Stick to a clear, simple structure.
  4. Regularly Review: As your product evolves and the market changes, revisit your tiers to ensure they remain relevant and competitive.

Final Thoughts on Pricing Tiers Pricing tiers, when executed correctly, can be a game-changer for businesses. They provide clarity, choice, and value to customers while maximizing revenue opportunities for the company. As with any strategy, it’s essential to keep the customer’s needs at the forefront, ensuring that each tier offers genuine value. Remember, it’s not just about different price points; it’s about delivering varying levels of value that resonate with your target audience.

Selling Lane Small Business Software

Start Your Own Pricing Tiers
with Selling Lane

Unlimited Free for Startups – or Upgrade for Only $25

No credit card needed to try, startups get the CRM free forever

Or get the discounted Business Max Plan for $75




Consistency: The Antidote to the Rollercoaster Pipeline

Hero to Zero the art of not loosing Benton

The unpredictability of sales results has long been a Rollercoaster challenge for businesses. Peaks of success followed by valleys of low performance can wreak havoc on forecasting, morale, and growth strategies.

“Good month, bad month – the Hero to Zero effect of poor CRM utilization”

Jude Campbell the managing partner at Selling Lane

This phenomenon, known as the rollercoaster effect, stems from outdated pipeline techniques. However, the modern solution, a Customer Relationship Management (CRM) system, promises to transform this inconsistency into a steady upward trajectory.

Understanding the Rollercoaster Effect

The rollercoaster effect paints a picture of erratic sales performance. Imagine a month where your sales team is celebrating record-breaking numbers, only to face a steep decline in the subsequent month. Such volatility isn’t merely a morale dampener; it’s a significant impediment to strategic business planning.

CRM: The Beacon of Consistency

  1. Centralized Data Storage: By acting as a unified repository for all customer-related data, a CRM ensures that every team member operates with uniform information, fostering consistent communication and engagement with potential clients.
  2. Automated Follow-ups: Missed follow-ups often contribute to the rollercoaster effect. CRM’s automated reminders and scheduling tools ensure that every lead receives timely attention.
  3. Data-Driven Insights: Moving away from intuition-based decisions, CRM systems offer insights rooted in concrete data about customer behavior. This shift enables sales teams to refine their strategies for more predictable and consistent outcomes.
  4. Streamlined Sales Process: By automating various sales stages, from lead capture to deal closure, a CRM not only conserves time but also guarantees that every lead experiences a consistent nurturing process.
  5. Enhanced Customer Relationships: CRM’s essence lies in nurturing and elevating relationships. With a comprehensive view of each customer, sales teams can craft personalized interactions, fostering trust and ensuring consistent sales.

The Power of Consistency

In the competitive arena of sales, achieving consistency can set a business apart. While occasional highs from the rollercoaster effect might seem appealing, the accompanying lows can be detrimental. A balanced approach offered by a CRM system ensures sustainable growth without dramatic fluctuations.

Well, that was interesting, but there’s more

Old pipeline techniques and their resulting rollercoaster effect are becoming obsolete. In the contemporary business landscape, the demand for consistency is paramount. Adopting a cutting-edge CRM system like Selling Lane can be the catalyst for not just matching the competition but outpacing it. Embrace a future of steady, consistent growth and leave the peaks and valleys behind. πŸš€πŸ“ˆ

Selling Lane Small Business Software

Avoid the Sales Rollercoaster
With Selling Lane

Unlimited Free for Startups – or Upgrade for Only $25

No credit card needed to try, startups get the CRM free forever

Or get the discounted Business Max Plan for $75




The Main Reason You Need A CRM: Beyond the Acronym

The world is brimming with TLAs (Three-Letter Acronyms). We’ve got FBI, CIA, IRS, and now… CRM? Yep, the business world has its own set of acronyms, and CRM is one that’s been making waves. But what exactly is a CRM? And is it just another fancy term marketers throw around?

Countless Random Memories? Think Again! CRM stands for Customer Relationship Management. It’s not a memory disorder or the title of a pop song. In essence, it’s a software designed to help businesses manage their interactions with customers. Imagine a digital version of your notebook where you jot down client details, but minus the coffee stains and those doodles that look like they’re from another dimension.

CRM: The Unsung Hero of Businesses, Ever had that embarrassing moment where you forgot a client’s name or wished them on their pet’s birthday instead of theirs? A CRM is your safeguard against such blunders. It’s akin to having an ultra-efficient assistant, minus the chit-chat during coffee breaks.

A robust CRM can:

  • Store customer details (so you don’t mix up Mr. Smith with Mr. Smitten).
  • Handle leads and opportunities (because manually updating spreadsheets is so passΓ©).
  • Enhance customer service (because every customer deserves VIP treatment).
  • Boost sales (because who doesn’t like a thicker wallet?).

Do You Really Need a CRM? You might be under the impression that CRMs are exclusively for mammoth corporations. But whether you’re a solo entrepreneur crafting quirky squirrel hats or a growing business, a CRM could be your game-changer.

If your desk resembles a sticky note jungle or you’ve been addressing your top client as ‘Fluffy’, it’s high time you considered a CRM.

Enter Selling Lane CRM: The Ultimate Business Companion If you thought CRMs were just about storing names and numbers, brace yourself. Selling Lane CRM is like the multi-tool of business software, minus the complexity.

Here’s a glimpse of what SellingLane.com CRM offers:

  • Invoicing: No more typos or outdated invoice templates.
  • Menu Selling: Upsell with style and precision.
  • Task Management: Keep your tasks in check and never miss a deadline.
  • Business Websites: Launch a professional-looking site without the tech jargon.
  • Route Planning: Navigate your business routes like a pro.

In Conclusion: CRM – Your Business’s Silent Cheerleader Selling Lane CRM isn’t just another tool. It’s a comprehensive solution tailored for the unique needs of small businesses. With its plethora of features, it makes business management feel like a breeze.

So, if you’re still on the fence about CRMs, give Selling Lane a try. It might just become your business’s new best friend.

P.S. For the record, no squirrels were involved in the making of those hats. But we bet they’d look dashing!

Postscript: Embrace the CRM Magic! CRMs aren’t just jargon. They’re transformative tools designed to streamline your business operations. If you’re still relying on scribbled notes and makeshift plans, it’s time to embrace the CRM revolution. After all, who wouldn’t want a tool that’s 99% more effective than shouting into the void? πŸ˜‰πŸš€

#CRM #BusinessTools #SellingLaneMagic




Best Way to Protect Your Customer Base? A 2nd CRM

Protect your customer name file with a second CRM

The Why of a 2nd private CRM

In the cutthroat jungle of sales, your customers are your trusty vines, swinging you towards success. But switch jobs or CRM systems, and you might just find yourself dangling! 🌿😲 Want to keep those precious connections from unraveling? Time to get yourself a personal CRM, your very own Tarzan-like grip on success. No vine-slip guaranteed!

Independence and Control

A personal CRM gives you ownership and control over your customer data. Unlike company-provided CRMs, where data might be shared or restricted, a personal CRM is entirely yours. It ensures that your customer relationships remain intact, no matter where your career takes you.

Tailored to Your Needs

With a personal CRM, you can customize the system to suit your specific needs and preferences. You can track the information that’s most relevant to you and organize it in a way that makes sense for your workflow.

Security and Privacy

Your customer data is sensitive, and a personal CRM provides a secure environment to store this information. With robust encryption and privacy controls, you can be confident that your data is safe.

Features to Look For

When choosing a personal CRM, consider the following features:

  • Ease of Use: Look for a system that’s intuitive and user-friendly.
  • Integration: Ensure it can integrate with other tools you use, such as email and calendar apps.
  • Mobility: A mobile app or responsive design will allow you to access your CRM on the go.
  • Customization: The ability to tailor fields and views to your needs is crucial.

Conclusion

Your customer base is one of your most valuable assets as a salesperson. Protecting and nurturing those relationships is key to sustained success. A personal CRM provides the independence, control, and customization you need to manage your customer relationships effectively.

Investing in a personal CRM is an investment in your career. It’s a tool that will grow with you, adapt to your needs, and provide a stable foundation for building and maintaining customer relationships. Don’t leave your customer base to chance; take control with a personal CRM and watch your sales soar.

Selling Lane Small Business Software

Selling Lane The Easy CRM,
Free For Life or Upgrade as Needed

Unlimited Free for Startups – or Upgrade for Only $25

No credit card needed to try, startups get the Easy CRM free forever

Or get the discounted Business Max Plan for $75




No One Should Have to Herd Cats, Get a CRM

CRM's Shouldn't be like herding cats

No One Should Have to Herd Cats, Get a CRM on Steriods

Watch the video on YouTube

Selling Lane Small Business Software

Selling Lane CRM on Steroids,
Free For Life or Upgrade as Needed

Unlimited Free for Startups – or Upgrade for Only $25

No credit card needed to try, startups get the CRM free forever

Or get the discounted Business Max Plan for $75

Top 5 Features of Selling Lane CRM:




Time is Money: 5 Ways an Easy CRM Can Help You Protect Your Most Valuable Asset

time is money, and your crm should know this.

As Benjamin Franklin once said, “Remember that time is money.” In the world of business, this couldn’t be more accurate. But let’s add a little twist to it: “Remember that time is money… and you don’t have to be a time-traveling wizard to manage it well!”

1. Prioritize Your Tasks

“You may delay, but time will not.”

– Benjamin Franklin

A CRM helps you prioritize your tasks based on their urgency and importance. It’s like having a personal assistant who’s always reminding you, “Hey, this task is crucial, and it’s due tomorrow. Get on it!”

And the best part? This assistant doesn’t raid the office snack cupboard or need coffee breaks! πŸͺβ˜•πŸ‘€

2. Automate Repetitive Tasks

“I always wanted to be someone, but now I realize I should have been more specific.”

– Lily Tomlin

Why waste time on repetitive tasks when a CRM can do it for you? From sending follow-up emails to updating customer records, automation is the secret sauce to being more specific with who you want to be: a successful business owner, not a repetitive task robot!

So, you’ve got your shiny CRM set to autopilot, and suddenly, you’ve got all this free time! What to do? Well, you could try learning a new language, picking up that guitar that’s been gathering dust, or even going on that vacation you’ve always dreamt about! πŸ–οΈ Or, you know, you could just use the time to focus on the bigger picture – strategic planning, market expansion, product development, world domination – the fun stuff! After all, no one ever said on their deathbed, “I wish I had sent more manual follow-up emails.” 🀣

3. Streamline Communication

“I don’t need time. What I need is a deadline.”

– Duke Ellington

With a CRM, every communication is tracked and stored in one place. It’s like having a personal deadline setter that says, “This customer asked a question. You need to respond by this time.” No more sifting through countless emails or sticky notes!

And the best part? You no longer have to play detective every time you need to find a specific client interaction. Remember the time you had to find that one email where the client promised to send in the missing documents? Yeah, those days are over! With CRM, you can locate all your customer communication faster than a toddler can find the most inopportune time to throw a tantrum. πŸ˜… It’s like your very own time machine, bringing back memories (or in this case, emails) in a snap! πŸ’₯

4. Improve Team Collaboration

“Alone we can do so little; together we can do so much.”

Helen Keller

A CRM isn’t just for you; it’s for your team too. It helps everyone stay on the same page, preventing the classic “Oh, I thought YOU were doing that” scenario. Remember, a team that collaborates well is a team that saves time!

And let’s face it, nobody enjoys those awkward moments when two team members have done the same task, or even worse, when a task has fallen into the workplace equivalent of the Bermuda Triangle. πŸ•³οΈ With a CRM, it’s like having a virtual town crier that bellows, “All right, mates, this task is handled. Move along, there’s nothing to see here!” πŸ’‚ Ensuring your team works together like a well-rehearsed symphony, not a garage band on their first rehearsal. 🎻🎸

5. Gain Valuable Insights

“Time flies like an arrow; fruit flies like a banana.”

– Groucho Marx

With a CRM, you can generate reports to see where your time is going. Are you spending too much time on less profitable clients? Is one service taking up too much of your time? With these insights, you can make decisions that will help you manage your time more effectively.

In the grand theater of business, your CRM is like the director who knows exactly how to cast the characters. It’s whispering, “Psst, you’re spending way too much time wooing that one client who keeps complaining about the price. Maybe it’s time to give the understudy a chance?” πŸŽ­πŸ‘€ With these data-driven insights, you can perform a breathtaking juggling act, skillfully allocating your time where it’ll make a standing ovation-worthy difference! πŸ•°οΈπŸŽ‰ So, step into the limelight of productivity and let the applause roll in. Bravo!

time is money in the digital age

To Wrap Up, Why Time Management is So Important in a CRM

Time management isn’t just about working hard; it’s about working smart. And with a CRM, you can do just that. So, remember:

“Don’t watch the clock; do what it does. Keep going.”

– Sam Levenson.

And let your CRM be the tool that helps you keep going, efficiently and effectively.

To wrap up our show, remember, being a time management virtuoso isn’t just about breaking a sweat; it’s about orchestrating your tasks in harmony. 🎡 And with a CRM, you’re not just a conductor; you’re Mozart, composing a symphony of productivity. 🎼 Your CRM is your loyal metronome, keeping the tempo while you jazz up the business world with your effectiveness. ⏰🎷 Onwards and upwards, maestro! πŸŽ»πŸŽΉπŸš€




7 Killer Things Your Business Software Should Have

7 killer features your business CRM should Have

In our crazy, wild digital/social age, snagging the right business software is like grabbing the life preserver that keeps you from becoming shark bait. But, with the software sea teeming with so many species, how do you reel in the right one? Fret not, captain! We’ve got the treasure map leading to the 7 golden features your business software absolutely needs. Without them, you might as well walk the plank! Let’s set sail towards success, savvy? πŸ΄β€β˜ οΈπŸ¦œπŸ—ΊοΈβš“οΈ

1. Manage Customers with a CRM

Customer Relationship Management (CRM) is the backbone of any successful business. A good CRM system helps you manage your customer interactions, track leads, and build strong relationships. It’s like having a personal assistant who knows your customers as well as you do!

2. Make it easy to get payment with Simple Invoicing

Invoicing can be a tedious task, but it’s crucial for maintaining a healthy cash flow. Your business software should have an invoicing feature that makes creating, sending, and tracking invoices a breeze. Say goodbye to manual calculations and hello to accuracy and efficiency!

3. Make it easy for Employees to Find Their Way with Route Optimization

If your business involves any kind of delivery or service calls, route optimization is a must. This feature ensures your team gets to their destination in the most efficient way possible, saving time, fuel, and frustration. It’s like having a GPS that doesn’t just give directions, but also finds the best route in real time.

4. Let Customers Upsell Themselves with a Menu Selling System

Upselling is an art, and a menu selling system can be your paintbrush. This feature allows you to present your customers with a menu of options, making it easier for them to choose additional services. It’s a win-win: your customers get more value, and you increase your revenue.

5. Task Management and Reassignment

Keeping track of who’s doing what can be a challenge, especially as your business grows. A task management feature allows you to assign tasks, track progress, and even reassign tasks as needed. It’s like having a project manager in your pocket!

6. Link to Pay

In today’s digital world, customers expect to be able to pay quickly and easily. Your business software should include a link to pay feature that integrates with popular payment platforms like PayPal, Venmo, and Google Pay. This not only makes it easier for your customers to pay, but also ensures you get paid faster.

7. Simplicity

Last, but certainly not least, your business software should be easy to use. You don’t have time to spend hours learning a complicated system. Look for software that’s intuitive and user-friendly. After all, software is supposed to make your life easier, not harder!

The Bottom Line

The right business software can transform your operations, boost your productivity, and drive your success. Make sure yours has these 7 killer features, and you’ll be well on your way to achieving your business goals.

More on Business Software

Selling Lane Small Business Software

Selling Lane The Easy CRM,
Free For Life or Upgrade as Needed

Unlimited Free for Startups – or Upgrade for Only $25

No credit card needed to try, startups get the Easy CRM free forever

Or get the discounted Business Max Plan for $75




Top 5 Ways to Improve Your Payments with Invoicing Software

Man paying invoice on his smartphone with selling lane invoicing software

Money at the Speed of Click: The Power of Online Invoicing with Link to Pay

“Who knew getting paid could be as easy as clicking a button?” But with invoicing software, payments are as swift as your favorite cat video going viral. Let’s dive into the top five ways invoicing software can improve your payments.

1. Say Goodbye to Paper Invoices

Remember the days of printing, mailing, and manually tracking paper invoices? Those days are as gone as floppy disks. Invoicing software is the new norm, offering a faster, more efficient, and environmentally friendly way to manage your billing. It’s like having a financial wizard at your fingertips, conjuring up invoices with a few clicks and zaps.

2. Instant Payments with a Click

With invoicing software, your customers can settle their bills as easily as liking a post on social media. By including a link to pay directly in your invoice, you’re offering a user-friendly payment portal that’s as simple as making a cup of coffee. Whether they choose PayPal, Venmo, or another digital payment platform, they can complete their payment in a matter of seconds. It’s a win-win situation – your customers appreciate the convenience, and you enjoy faster payments.

3. Boost Your Cash Flow

Cash flow is the lifeblood of any business. With invoicing software and link to pay, you’re not just sending an invoice; you’re opening a direct, high-speed route for money to flow into your business. As soon as your customers click the payment link and complete the transaction, the funds are on their way to your bank account. No more waiting for checks to clear or payments to process. It’s financial efficiency at its best.

4. Improve Record Keeping

Invoicing software automatically keeps track of all your invoices and payments. This means you can easily access your financial records whenever you need them, making tax time a breeze. Plus, you can quickly check the status of any invoice, so you always know who’s paid and who hasn’t.

5. Enhance Professionalism

Sending professional, branded invoices shows your customers that you mean business. With invoicing software, you can easily customize your invoices to match your brand, adding your logo, colors, and any other branding elements. This not only looks great but also helps your invoices stand out in your customers’ inboxes.

Conclusion: Embrace the Future of Invoicing

Invoicing doesn’t have to be a chore. With invoicing software, you can streamline your billing process, offer your customers a superior payment experience, and boost your cash flow. So why wait? Embrace the future of invoicing today and watch your business thrive.

Ready to experience the magic of invoicing software? Try SellingLane’s invoicing software for free and join the digital revolution in invoicing. Let SellingLane help you streamline your business operations, improve your financial performance, and achieve your business goals faster.

Selling Lane Small Business Software

Selling Lane The Easy CRM,
Free For Life or Upgrade as Needed

Unlimited Free for Startups – or Upgrade for Only $25

No credit card needed to try, startups get the Easy CRM free forever

Or get the discounted Business Max Plan for $75




The Simple Way to Success, Get an Easy CRM

Woman using an easy CRM to accomplish tasks

I don’t know why people aren’t talking about this more often, but adding complexity to your life as a Solopreneur or small business owner is just silly. Great software should get out of your way, and let you do your job, and allow you to focus on your customers. You want simplicity, not complexity. In small businesses, the right tools, but also the simplest software can make all the difference. Your employees shouldn’t have to need a month of training, or be frustrated when accomplishing simple tasks. Your software should be an easy CRM that focuses on the customer first and has great features that you need to run your business. Features like route optimization, task management, invoicing, and just great customer relationship management. That’s where Selling Lane comes in. It’s an easy-to-use Customer Relationship Management (CRM) system, that is designed to streamline your operations, boost your sales, and enhance your customer relationships. In other words, THE EASY CRM. Let’s explore this further.

“Simplicity is the ultimate sophistication,”

Leonardo da Vinci.

The Power of Simplicity

Do you want simplicity not complexity in your easy CRM
Emily using an Easy CRM

This couldn’t be more true when it comes to CRM software. Selling Lane takes the complexity out of managing your business, making it easier than ever to stay organized and connect with your customers.

Menu Selling: A Game Changer

One of the standout features of Selling Lane is the Menu Selling system. This innovative feature allows you to present your customers with a menu of services to choose from, making it easier to upsell and increase your revenue.

Social media influencer and business guru, Gary Vaynerchuk, once said, “The best marketing strategy ever: CARE.” With Selling Lane’s Menu Selling feature, you can show your customers that you care about providing them with options that best suit their needs.

Task Management: Work Smarter, Not Harder

Sellinglane is the easy CRM for small business
Solopreneur managing tasks on the fly

Selling Lane’s Task Management feature is another tool that sets it apart. By automatically figuring out who should handle each job, it ensures that your business runs smoother and more profitably.

As productivity expert Tim Ferriss puts it in his blog:

“Being busy is a form of laziness – lazy thinking and indiscriminate action.”

Tim Ferriss

With Selling Lane’s Task Management feature, you can avoid the trap of busyness and focus on what truly matters – growing your business and keeping your customers happy.

The Easy CRM

In conclusion, Selling Lane is more than just a CRM – it’s a comprehensive solution designed to make your business life easier. With its user-friendly interface and innovative features like Menu Selling and Task Management, it’s no wonder that more and more small businesses are choosing Selling Lane as their go-to CRM.

So why not give Selling Lane a try? As my dad used to say,

“The best way to predict the future is to create it, to flourish in it.”

With Selling Lane, you can create a future that you can flourish in, let us help you.

Selling Lane Small Business Software

Selling Lane The Easy CRM,
Free For Life or Upgrade as Needed

Unlimited Free for Startups – or Upgrade for Only $25

No credit card needed to try, startups get the Easy CRM free forever

Or get the discounted Business Max Plan for $75