How to Use CRM Software to Increase Sales

CRM software is not just a tool; it’s a game-changer for sales teams and solo business owners alike. It’s the engine behind sales strategy, customer engagement, increase sales and ultimately revenue growth. Here’s an expanded look at how CRM software, like Selling Lane (shameless plug), can transform your sales process and performance outcomes.

OK, here they are, so you don’t have to read the whole post,

  1. Understand and focus on customers specific needs
  2. Help you upsell and cross-sell with ease.
  3. Nurture leads into raving fans.

Study Your Customer to Increase Sales Perspective

CRM software empowers you to understand your customers like never before in human history. By analyzing purchase history, communication logs, and support tickets, you’ll reveal hidden insights into customer behavior and preferences. This data helps you craft personalized messages and offers that resonate, leading to increased conversion rates and more personalized relationships.

Here are some specific examples of how you can use CRM software to understand your customers better:

  • Identify your most profitable customers. By analyzing purchase history data, you can identify the customers who are spending the most money with you. This information can help you focus your marketing and sales efforts on these customers.
  • Segment your customers based on their interests. By analyzing communication log and support ticket data, you can segment your customers based on their interests and needs. This allows you to send targeted marketing messages and offers that are more likely to be relevant to each customer. Using selling lanes tag system is the easiest way to add a customer to a specific segment, and it even allows you to place the same customer in multiple segments. Example: auction buyer, might also be a seller. A Sufi book reader might also enjoy fantasy.
  • Identify customer pain points. By analyzing support ticket data and complaints, you can identify the common problems that your customers are facing. This information can help you improve your products and services and reduce customer churn. For example, if a software company gets lots of calls to the support line asking for password reset, you might consider adding a reset my password button, so they can reset their own password. If a restaurant gets lots of complaints about parking, they might consider adding Valet parking or expanding their lot size.
  • Predict customer behavior. By analyzing customer data, you can predict customer behavior. This information can help you personalize your marketing and sales efforts and improve your customer experience. For example, if you notice that customers are buying certain products during the holidays you can both stock up early and market early to increase sales. If a new car dealer has 500 customers out on three year leases, they can have their business development team call customers early and try to get them to trade ahead of schedule.

CRM software gives you the tools you need to understand your customers better and build stronger relationships with them. With CRM, you can:

  • Get a 360-degree view of your customers. CRM software integrates with all of your customer-facing systems, so you can see all of your customer interactions in one place.
  • Automate tasks. CRM software automates many of the time-consuming tasks associated with customer relationship management, so you can focus on building relationships with your customers.
  • Collaborate with your team. CRM software makes it easy to share customer data and collaborate with your team to provide the best possible customer service.

If you’re serious about understanding your customers and building stronger relationships with them, then Selling Lane’s CRM software might be the right solution for you.

Upsell and Cross-selling Effectively

Upselling and cross-selling are two of the most effective ways to increase sales and grow your business. When you upsell, you encourage customers to purchase a higher-priced or upgraded version of the product they’re already interested in. When you cross-sell, you encourage customers to purchase complementary products or services.

CRM software can help you upsell and cross-sell more effectively by tracking customer purchases and allowing you to identify opportunities for upselling and cross-selling. With Selling Lane’s Menu Sales System, you can take this one step further by creating custom menus that offer complementary products and upgrades to your customers.

Here are a few ways to use Selling Lane’s Menu Selling System to upsell effortlessly:

Online selling menus with sellinglane CRM to increase sales

  • Create menus for different customer segments. By segmenting your customers based on their purchase history and preferences, you can create custom menus that offer them the most relevant products and upgrades. For example, you could create a menu for customers who have recently purchased a new phone, offering them complementary accessories such as cases, chargers, and screen protectors.
  • Offer discounts and promotions on upgrades and complementary products. Offering discounts and promotions can make it more attractive for customers to upgrade or purchase complementary products. For example, you could offer a 10% discount on a new case to customers who purchase a new phone.
  • Use images and videos to showcase your products and upgrades. Images and videos can help customers visualize how your products and upgrades can benefit them. For example, you could include images of different phone cases on your menu, so customers can see how they look on different phone models.
  • Make it easy for customers to upsell and cross-sell themselves. Selling Lane’s Menu Selling System makes it easy for customers to upsell and cross-sell themselves. When customers are viewing a product, they’ll see a list of complementary products and upgrades that they may be interested in. Customers can simply add these products to their cart with a single click.

Here are 3 upsell examples, from three different industry types

  • Clothing Upsell: Offer a discount on a second pair of jeans or a belt to customers who purchase a t-shirt.
  • Electronics Upsell: Offer a discount on a laptop sleeve or carrying case to customers who purchase a laptop.
  • Food and beverage Upsell: Offer a discount on a milkshake or dessert to customers who purchase a burger and fries.

How can use CRM software to nurture your leads and increase sales:

  • Create a sales pipeline. A sales pipeline is a visualization of the different stages that a lead goes through before they become a customer. CRM software can help you to create and manage your sales pipeline, so that you can track the progress of each lead and identify opportunities for nurturing.
  • Send targeted email campaigns. CRM software allows you to send targeted email campaigns to your leads based on their interests and needs. For example, you could send a different email campaign to leads who have visited your website but haven’t downloaded a white paper, and leads who have downloaded a white paper but haven’t signed up for a free trial.
  • Automate follow-up tasks. CRM software can automate many of the follow-up tasks involved in lead nurturing, such as sending emails and scheduling phone calls. This ensures that your leads are always being nurtured, even when you’re busy with other tasks.
  • Use drip marketing campaigns. Drip marketing campaigns are a type of email marketing campaign that sends out a series of emails to leads over a period of time. CRM software can help you to create and manage drip marketing campaigns, so that you can nurture your leads at their own pace.
  • Provide valuable content. One of the best ways to nurture your leads is to provide them with valuable content, such as blog posts, e-books, and webinars. CRM software can help you to track which leads have consumed your content, so that you can target them with more relevant messages and offers in the future.



Top 7 Important Reasons You Need Tags in Your CRM

Tags in your CRM is a superpower

The idea of using tags in your CRM to categorize things in our lives is not a new concept, libraries and automotive parts departments have been using them for decades. And software companies only recently started adding tags to help us sort through our contacts.

What are tags? Tags are a powerful tool that can help you organize and manage your customer data in CRM. By tagging your contacts and companies, you can create custom categories and filters that make it easy to find the information you need

Here are seven awesome uses for tags in CRM:

1. Segment your customers and companies:

Use tags to segment your customers based on their interests, demographics, or purchase history. 
When it comes to marketing, one size does not fit all. By using tags in your CRM, you can create highly targeted call and email campaigns that speak directly to the interests and needs of specific customer groups.

For instance, tagging customers as “Return Buyers” or “Interested in Tech” or “Old School” allows you to send personalized emails with curated products or services that they are more likely to purchase. This segmentation leads to higher engagement rates, more conversions, and a marketing strategy that resonates on a personal level.

Suggested Segments for Interests, Demographics and Purchase History

  • Demographics: Age, gender, location, income, education level, occupation, etc.
  • Interests: Product categories, brands, hobbies, etc.
  • Purchase history: Products purchased, date of purchase, amount spent, etc.
Tags in Your CRM by purchase segment
Tags are so helpful in tracking purchase cycle

Use case: A clothing retailer uses tags to segment their customers by age and gender. This allows them to send targeted email campaigns to different customer groups.

2. Track your Sales Pipeline with Tags in Your CRM

Use tags to track the stage of each deal in your sales pipeline. This will help you stay organized and identify any potential bottlenecks. Time is money, and in the world of sales, knowing where to focus your time is crucial. Tags like ‘High Value’ or ‘Urgent Follow-Up’ can help your sales team prioritize leads that are more likely to close or require immediate attention. This ensures that high-potential opportunities are never missed and that your team is always working efficiently towards the most profitable outcomes.

  • Sales pipeline stages: Lead, prospect, qualified lead, opportunity, closed won, closed lost, etc.
  • Sales Pipeline Priority: Hot, Cold, Urgent, High Value, etc.
  • Sales Time: This month, Next Month, Jan Deal, etc.
Using selling tags to help you flow a transaction from a lead to sold
Selling Tags can really make a difference when keeping track of your lead to sold sales cycle.

Use case: A software company uses tags to track the stage of each demo they give. This allows them to identify which demos are most likely to convert into paying customers.

3. Identify opportunities: 

Use tags to identify opportunities for cross-selling and upselling. For example, you can tag customers who have purchased a certain product with a tag for a complementary product.

Use case: A computer retailer uses complementary product tags to identify customers who have purchased a laptop. They then send these customers targeted emails with offers on laptop accessories.

Tags are great for support tickets

4. Use Tags in your CRM to Improve customer service

Why add the additional expense of a separate support ticket manager such as Zendesk when you can add support tags to your customers and keep it all in one place.

Use tags to identify customers who need special attention. For example, you can tag customers who have had a negative experience or who have opened a support ticket.

Every interaction with a customer is an opportunity to learn and improve. By tagging interactions such as ‘Support Call’ or ‘Product Feedback’, you can keep a detailed record of how customers engage with your business. This data is invaluable for understanding customer behavior, improving service, and making informed decisions about product development and customer support strategies.

Listening to your customers is key to product improvement. By using tags like ‘Feature Request’ or ‘Bug Report’, you can categorize customer feedback and ensure that it reaches the right teams quickly. This organized approach to feedback management accelerates the improvement cycle and demonstrates to your customers that their input is valued and acted upon.

Customer support tickets: Open, closed, unresolved, high priority, etc.

Use case: A telecommunications company uses tags to identify customers who have had a service outage. They then contact these customers to apologize and offer a resolution.

5 Use Tags in Your CRM to Create Instant Reports

Use tags in your CRM to create a report

Use tags to generate reports on your sales, customer service, and marketing campaigns. This information can help you make better business decisions.

Collaboration is essential in any business, and tags can play a pivotal role in ensuring everyone is on the same page. You could create quick reports using tags such as ‘Needs Review’ or ‘Awaiting Approval’ clearly communicate the status of tasks and projects within your team. This clarity helps prevent bottlenecks, ensures tasks are completed in a timely manner, and fosters a collaborative environment where everyone understands their responsibilities.

Graphic: A report showing sales data for different customer segments.

Use case: A used car lot uses tags to track customer satisfaction. They then generate a report on customer satisfaction by salesperson and dealer location.

6. Managing Event Attendees with Tags

Events are a great way to connect with customers and prospects, but managing attendees can be a logistical nightmare. Tags like ‘Webinar Attended’ or ‘Trade Show Guest’ can help you keep track of who has engaged with your events, allowing for effective follow-up and nurturing of those relationships. This targeted approach ensures that the momentum from your events is not lost and that potential leads are pursued appropriately.

Use Case: A Towing Software company, uses tags to track opportunities from each of the trade shows they attend, such as the Baltimore tow show, or Orlando Tow show. This way they can pull up two tags, 1 “opportunities” and 2. “Orlando Tow Show” and work those leads as a group.

7. Collaborate with your team: 

Use tags to collaborate with your team members on deals and customer relationships. For example, you can tag a team member in a note or task to keep them updated.

Use case: A real estate team uses tags to track the status of each property listing. They then tag team members in notes and tasks to keep everyone updated on the progress of each listing.

Final Thoughts:

These are just a few of the many ways that you can use tags in CRM. By using tags effectively, you can organize your customer data, improve your sales process, and provide better customer service.

In conclusion, tags in your CRM are more than just labels; they are powerful tools that can transform the way you interact with customers, manage your sales pipeline, and collaborate as a team. By leveraging tags effectively, you can create a more organized, efficient, and customer-centric business.

I hope this blog post has given you some ideas on how to use tags in CRM to improve your business. If you have any questions or suggestions, please leave a comment below. And I hope you’ll consider Selling Lane’s Tag Manager as your favorite choice for small business software.




The Nervous Founder’s Ultimate Guide to CRM Software

Dont be nervous

Even if software is not your thing, this guide to CRM Should Help.

“I remember the first day that I decided to quit my job and start my first business, I’m not going to lie, I threw up in my mouth a couple of times that day. Even though starting a business is thrilling, it was also overwhelming. I had products to sell, I needed to find clients, not to mention data to manage, all without much income coming in at first.

To say I was nervous, was an understatement, and one of the first things my partner and I had to do was figure out what CRM software we were going to use to track it all, because I was damned if I was going to run a business with pen and paper like my parents. I wish I had this guide to CRM the day I started.”

Kevin, co-founder of a software company in 2014.

Don't be Nervous, it's just software, you'll master it in no time.
Don’t be Nervous, it’s just software, you’ll master it in no time.

If the term “CRM” has popped up in your research, and you’re feeling a tad anxious about it, fear not! This guide is here to ease your worries, let’s get you started, and in the words of Douglas Adam’s in the Hitchhiker’s Guide to the Galaxy, “Don’t Panic”

What is CRM Software?

A CRM, or Customer Relationship Management system, is like a digital assistant that helps you manage all your business’s relationships and interactions with customers. Imagine having a tool, on day one of your startup, that remembers every client detail, every transaction, and every promise you’ve made. And as you grow, and add employees, the business software becomes a critical part of your business. Check out this ultimate guide to CRM, it may help.

Why Do You Need CMR software?

CRM software is essential for businesses of all sizes. It helps you to manage your customer relationships more effectively, which can lead to increased sales, improved customer service, and reduced costs. Good CRM’s include Invoicing, websites, selling systems, task management and much more. Have you ever forgotten a client’s name or missed a follow-up call? Then a CRM system is your safety net, It ensures you stay on top of tasks, remember client preferences, and never miss an opportunity to grow your business.

Benefits of Using a CRM System:

  • Stay Organized: No more juggling between notebooks, emails, or apps. Everything is in one place.
  • Build Stronger Relationships: By remembering client preferences and past interactions, you can tailor your service, making clients feel valued.
  • Boost Sales: With all client data at your fingertips, you can spot opportunities faster and act on them. Great CRM’s include selling system’s to help you make those deals, such as Selling Lane’s Menu Selling System. It gives customers choices so they upgrade themselves.

A Nervous Person’s Guide to CRM and Choosing the Right Software:

  • Understand Your Needs: Do you want mobile access? Do you need it to integrate with your email? Do you want it to give you free stuff like website builders and link to pay invoices?
  • Test a Few: Most CRM systems offer free trials, for example, Selling Lane offers 31 days free, so you can play around and hopefully get hooked. But, test a few to see which one you’re most comfortable with.
  • Consider your budget. CRM software can range in price from $6 per month to hundreds of dollars per month. It’s important to set a budget before you start shopping so that you don’t overspend. For example, we set a budget of $25 per employee per month for Phone, CRM and Accounting software, not an easy task, but to this day we still use that budget.

How to implement CRM Software:

  • Start Slow: Begin with basic features. As you get comfortable, explore more advanced features.
  • Train Your Team: If you have employees, ensure they know how to use the CRM.
  • Stay Updated: CRM software gets updated. Make sure you’re always using the latest version.
  • Consistency is Key: Make it a habit to update the CRM regularly.
  • Clean Your Data: Outdated or wrong data can hurt your business. Regularly check and clean your CRM data.
  • Use Integrations: Many CRMs integrate with other tools like email marketing software. Use these integrations to save time.

A couple of CRM Software Case Studies:

Sarah and her mom love CRM Software in their jewelry business
#image_title

  • Sarah’s Handmade Crafts: After using a CRM, Sarah saw her sales double in just one year, mostly because she could follow up on leads coming from Etsy and eBay more efficiently. She even added tasks to previous customers to remind them to purchase at key holidays such as Hanukkah and Christmas.
  • Tech Fixers: A tech repair shop used CRM to track customer device repairs. They reduced device return rates by 30%. Selling Lane CRM also improved the speed in which they were able to fix the devices, because no device got left behind while they were waiting for parts, Selling Lane’s task manager specifically prevented this.

Common Myths About CRM Software:

  • “It’s too technical for me!”: Modern CRMs are designed to be user-friendly. Plus, there are tons of tutorials available.
  • “I’m just a small business. I don’t need it.”: CRM isn’t just for big corporations. Small businesses stand to gain a lot from using a CRM. Even when I was a solopreneur, my CRM was a crucial part of my operation and it just 6 to 12 bucks a month it was highly affordable and was like having an AI employee.

Why we created this guide to CRM?

We created this guide to CRM to help business owners like you understand the benefits of using CRM software and how to choose and implement the right system for your business.

Starting and running a business is challenging, and there are many things to juggle. Customer relationship management (CRM) software can help you automate tasks, streamline processes, and gain valuable insights into your customers.

With Selling Lane’s CRM, you can:

  • Track leads and manage your sales pipeline with CRM
  • Increase sales, upsell easier and grow your business, with Menu Selling
  • Create proposals and invoices, then get paid faster with Invoicing and Link to Pay
  • Automate tasks, create to-do’s, and get things done with Task manager
  • Create your own business website and get found easier with Website Builder
  • Share your business or personal contact info with potential clients with QR Code Business Card
  • Create custom tags for your customers companies and projects, with Tag Manager

Bottom line, with CRM software, you can gain valuable insights into your customers, and turn them into raving fans

I get it, embracing a CRM software system might feel daunting at first, but it’s a game-changer. And with Selling Lane’s CRM, you’re not just getting an easy-to-use tool; you’re getting an AI partner that helps your business grow and thrive. So, take a deep breath, dive in, and watch your business soar to new heights!

We hope this guide is helpful. If you have any questions, please don’t hesitate to contact us.




Is Estimating Seal Coating: a Great Side-Gig for 2024

Team ceiling a driveway.

Ever noticed those smooth roads and driveways in your neighborhood? They don’t just magically appear. There’s a whole industry behind it, and it’s called the asphalt and seal coating industry. And guess what? There’s a cool job in this field where you can make good money. It’s called a sales estimator.

Seal coating is a popular way to protect and extend the life of asphalt driveways and parking lots. It works by creating a barrier that protects the asphalt from the elements and prevents it from cracking and crumbling.

Starting a seal coating side gig can be a great way to make extra money. The business is relatively easy to start and operate, and there is high demand for seal coating services.

What’s a Seal Coating Sales Estimator?

A sales estimator is like a detective. They look at a project, figure out what materials are needed, how many people will work on it, and how long it will take. Then, they tell the customer how much it will cost. It’s a super important job because if they get it wrong, the company they estimate for can lose money.

“Seal coating is one of the best ways to protect and extend the life of your asphalt driveway or parking lot.” 

– Bob Vila, Home Improvement Expert

Benefits of a Seal Coating Side Gig:

  • Low overhead costs: The main overhead costs associated with a seal coating side gig are the cost of equipment and materials. You can start small and purchase equipment as needed.
  • Flexible schedule: A seal coating side gig is a great way to earn extra money without having to commit to a full-time job. You can work evenings and weekends, or on your own schedule.
  • High demand: There is high demand for seal coating services. Homeowners and businesses need to seal coat their asphalt every few years to protect it and extend its lifespan.

1. Master the Basics

Before you can excel, you need to understand the fundamentals:

Mastering the basics is crit
Mastering the basics, such as equipment, rates of travel, etc.

  • Materials: Know the types and grades of asphalt, sealants, and other materials. Understand their costs and appropriate applications.
  • Labor: Familiarize yourself with the workforce required for different projects and the associated labor costs.
  • Equipment: Be aware of the machinery used, their operational costs, and maintenance expenses.
  • Travel Time, how long does it take to get there? Can all your team arrive at the same time?
  • Production Rates and materials, we recommend you check weekly with the suppliers to verify that the price has not sharply risen or plummeted. Different times a year have different effects on the price of the product, example if you’re in the middle of the fall season when everybody’s getting seal coated before winter, the supplier may increase the rate.
  • Set up / clean up time, make sure to factor in the amount of time it takes to set up the equipment, and to clean up after the job. Underestimating here can really hurt your profits, especially since seal coating can be dirty work. If the seal coating company does not take precautions to protect areas that are not being sealed coated.

2. Invest in the Right Tools for the Job

Simple, business software, such as Selling Lane, can help you manage your customers with its CRM, keep track of your tasks with its built in task manager, and get you directions to the job. But more than that, it can provide a website for customers to find you, invoicing software, to get paid faster, and you can tag your customers to help you flow them through the process from lead to sold. We think it’s a must-have for any small business, especially a start-up.

Measuring wheel: This tool is used to measure the area of the asphalt that will be seal coated. Although the measuring tool built into your iPhone can also do a decent job, but there is risk, sometimes old-school methods are the best.

3. Continuous Learning

The construction industry is ever-evolving. Stay updated with the latest techniques, materials, and best practices. Attend workshops, webinars, and industry conferences.

4. Build a Network

Relationships matter. Connect with contractors, suppliers, and other industry professionals. A strong network can lead to referrals and more job opportunities.

5. Offer Consultation Services

Leverage your expertise by offering consultation services. Help clients understand the best materials for their needs, the importance of regular maintenance, or how to extend the lifespan of their asphalt installations.

6. Diversify Your Services

Don’t limit yourself to just asphalt and seal coating. Explore related services like striping, crack filling, or drainage solutions. The more you offer, the more opportunities you have to earn.

7. Prioritize Customer Service

A satisfied client is likely to refer you to others and come back for future projects. Ensure clear communication, provide accurate estimates, and be transparent about potential additional costs.

8. Understand Your Market

Know the going rates in your area. While you don’t want to undersell your services, overpricing can drive potential clients away. Find a balance that reflects your expertise and the market demand.

9. Manage Your Finances

Keep track of your expenses, from software subscriptions to travel costs. Efficient financial management ensures you’re pricing your services profitably.

10. Promote Yourself

Having an online presence is crucial. You can create a professional website using companies like Selling Lane, where you get full business software including the website for one low price. Or use companies like Squarespace, a dedicated website creation, tool, where you pay monthly, but can build something a lot more extensive. I’ve always been a fan of getting to the point though, showing customers what you offer and providing away for them to contact you. Simple is usually the best.

Either way, with a business website, you can showcase your past projects, gather client testimonials, and engage on social media platforms.

11. Upselling to Full Blacktop Replacement

Up selling the job to full Blacktop
#image_title

Most of the time you’re going to be estimating for seal coating businesses, however, sometimes you’re going to come upon a job that requires Blacktop replacement. Finding these upsell can be a real bonus to your business, because the job goes from several hundred dollars to several thousand dollars. Especially late in the season, Blacktop companies are looking for work to extend the season before the asphalt makers shut down for the winter.

Final Thoughts

Being an asphalt and seal coat sales estimator offers numerous avenues to make money. By honing your skills, embracing technology, and building strong relationships, you can carve a successful and profitable career in this industry. Remember, it’s not just about estimating costs; it’s about providing value to your clients and setting the foundation for long-term success.

Additional Tips:

  • Offer discounts for new customers and repeat business.
  • Provide excellent customer service.
  • Guarantee your work.
  • Get testimonials from satisfied customers.
  • Network with other businesses in your area, such as asphalt paving contractors and home improvement stores.

By following these tips, you can increase your chances of success in the seal coating business.

Read More:

Why a Seal Coat / Asphalt Sales Estimator Needs a CRM and Invoicing Software?

What the heck is a Blacktop/Seal Coat Sales Estimator?




5 Killer Features Your Business Software Must Have

Top five features of CRM software

In the sprawling digital jungle of startups, great business software is the trusty machete that clears the path to your organization’s success. It’s the Marvin Gaye of the business world, making operations smoother than a love song, improving efficiency to hit those high notes, and enhancing customer service to win over even the toughest crowds. But hold your horses, not all business software is ready for the big stage. Check out these features that you are going to need.

Are you open for business?

1. Know Your Ideal Client with Customer Relationship Management:

Having a CRM integrated into your Small Business Software is invaluable, because:

Saas CRM to Grow Your Buseinsss

  1. Centralized Data: A CRM consolidates customer data, ensuring that all information, from contact details to purchase history, is stored in one place. This makes it easier to access and manage customer interactions and ensures that every team member has a consistent view of each customer.
  2. Improved Customer Relationships: By tracking interactions, preferences, and feedback, a CRM allows businesses to understand and anticipate the needs of their customers. This leads to more personalized service, fostering loyalty and enhancing customer satisfaction.
  3. Efficiency and Productivity: Automating tasks like follow-ups, data entry, and lead tracking means less manual work. This allows teams to focus on more value-added activities, improving overall productivity.
  4. Sales and Revenue Growth: With tools for lead management, sales forecasting, and opportunity tracking, a CRM can help businesses identify potential deals, prioritize leads, and streamline the sales process, leading to increased sales.
  5. Data-Driven Decisions: CRMs often come with analytics and reporting tools. These provide insights into sales performance, customer behavior, and marketing effectiveness, enabling businesses to make informed decisions.
  6. Enhanced Communication: A CRM ensures that every team member, whether in sales, marketing, or customer service, has access to the same information. This promotes consistent communication both internally and with customers.
  7. Cost Savings: Over time, the efficiencies gained from using a CRM can lead to reduced operational costs. Additionally, by improving customer retention, businesses can save on the costs associated with acquiring new customers.
  8. Scalability: As a business grows, so does its customer base. A CRM can easily scale to accommodate more customers and more complex sales processes, ensuring that businesses are always equipped to manage their expanding operations.
  9. Integration Capabilities: Many CRMs can integrate with other tools, such as email marketing platforms, accounting software, and e-commerce systems. This ensures seamless data flow across different business functions.
  10. Enhanced Security: CRMs often come with security features that protect customer data, ensuring compliance with data protection regulations and building trust with customers.

Incorporating a CRM into Small Business Software ensures that businesses have the tools they need to manage customer relationships effectively, drive growth, and remain competitive in today’s dynamic business environment.


2. Get found faster with a Business Website Builder:

Having a business website builder integrated into your CRM offers a multitude of advantages:

The website for hairstylists in Barber's

  1. Unified Platform: Instead of juggling multiple platforms, you can manage both your customer relationships and your online presence in one place. This streamlines operations and reduces the learning curve.
  2. Data Integration: With a website builder within your CRM, data from your website, such as lead forms or customer inquiries, can be directly integrated into the CRM. This ensures that potential leads or customer interactions from your website are immediately captured and can be acted upon.
  3. Consistent Branding: By managing your website and customer interactions in one place, you can ensure consistent branding and messaging. Any updates or changes can be reflected both on your website and in your customer communications seamlessly.
  4. Cost-Effective: Instead of paying for a separate website builder and CRM, integrating the two can be more cost-effective. It can also reduce the costs associated with training staff on multiple platforms.
  5. Real-time Updates: Any changes or updates to customer data in the CRM can be reflected on the website in real-time, ensuring that the website always displays the most up-to-date information.
  6. Enhanced Personalization: With integrated data, you can personalize the website experience for returning customers or leads, showing them content or offers tailored to their preferences or past interactions.
  7. SEO Benefits: Some CRM-integrated website builders offer SEO tools, ensuring that while you manage customer relationships, your website remains optimized for search engines, driving more organic traffic.

In essence, integrating a website builder with your CRM not only simplifies operations but also enhances the effectiveness of both your online presence and customer relationship management.

3. Remember everything, with Task Management and Distribution:

Task Management and Distribution within a CRM software is crucial for several reasons:

Getting things done with selling lane CRM

  1. Streamlined Workflow: Efficient task management ensures that every task, from following up with a lead to sending out an invoice, is organized and tracked. This reduces the chances of tasks falling through the cracks and ensures that every customer interaction is timely and relevant.
  2. Enhanced Productivity: Distributing tasks among team members ensures that workloads are balanced. When tasks are assigned based on expertise or availability, they are more likely to be completed efficiently and effectively.
  3. Clear Accountability: When tasks are assigned to specific individuals or teams within the CRM, there’s clear accountability. Everyone knows their responsibilities, reducing ambiguities and potential conflicts.
  4. Real-time Monitoring: With task management features, managers and team leads can monitor the progress of tasks in real-time. This allows for timely interventions if tasks are off-track and ensures that projects stay on schedule.
  5. Improved Customer Service: By ensuring that customer-related tasks (like follow-ups or addressing queries) are managed and distributed promptly, businesses can provide better service. This leads to increased customer satisfaction and loyalty.
  6. Data-Driven Decisions: Integrated task management within a CRM provides valuable data on team performance, task completion rates, and bottlenecks. This data can inform decisions, helping businesses optimize processes and improve efficiency.
  7. Collaboration Boost: A CRM with task distribution capabilities fosters collaboration. Team members can easily share updates, notes, or ask for assistance, ensuring that tasks are completed collaboratively and knowledge is shared.
  8. Prioritization: Not all tasks are of equal importance. Integrated task management allows for prioritization, ensuring that critical tasks, especially those directly impacting customers, are addressed first.
  9. Reduced Manual Efforts: Automating task management and distribution reduces manual efforts. For instance, certain tasks can be automatically assigned to specific teams or individuals based on predefined criteria, saving time and reducing errors.
  10. Scalability: As a business grows, the volume of tasks and the complexity of processes can increase. A CRM with robust task management and distribution capabilities can scale to accommodate this growth, ensuring that businesses remain efficient regardless of size.

Task Management and Distribution in a CRM software is not just a feature—it’s a necessity. It ensures that businesses operate efficiently, team members collaborate effectively, and customers receive the best possible service.

4. Give Customers Choices with Menu Selling:

Choice menu selling within a CRM software offers a structured approach to presenting products or services to potential customers. Here’s why it’s essential:

Product Selling Menus is included in Selling Lane CRM

  1. Personalized Customer Experience: Choice menu selling allows businesses to present tailored options to customers based on their preferences and needs. This personal touch enhances the customer experience, making them feel valued and understood.
  2. Streamlined Sales Process: Instead of overwhelming customers with every available option, choice menu selling presents a curated selection, making the decision-making process more straightforward and efficient for the customer.
  3. Increased Sales Opportunities: By presenting a menu of choices, businesses can showcase a range of products or services, increasing the chances of upselling or cross-selling. Customers might opt for a higher-priced option when they see the value it offers in comparison to other choices.
  4. Clear Communication: Choice menus provide clarity. Customers can easily understand the differences between options, whether it’s in terms of features, benefits, or pricing. This transparency builds trust and reduces the chances of misunderstandings.
  5. Data Collection and Analysis: With choice menu selling integrated into a CRM, businesses can collect valuable data on customer preferences and choices. This data can inform future product development, marketing strategies, and sales approaches.
  6. Consistency in Sales Approach: Choice menus ensure that every salesperson presents options in a consistent manner. This uniformity ensures that all customers receive the same quality of service and information, regardless of who they interact with.
  7. Efficient Training: For businesses with a rotating sales team or new hires, choice menu selling provides a structured approach that’s easy to teach and implement, ensuring that even new team members can hit the ground running.
  8. Enhanced Customer Engagement: Interactive choice menus, especially digital ones, can engage customers more effectively. They can visually compare options, leading to a more informed and confident purchase decision.
  9. Reduced Decision Fatigue: Too many choices can overwhelm customers, leading to decision paralysis. A well-structured choice menu simplifies the selection process, reducing decision fatigue and increasing the likelihood of a purchase.
  10. Feedback Loop: Based on customer selections and feedback, businesses can continuously refine their choice menus, ensuring they remain relevant and aligned with customer needs and market trends.

In summary, choice menu selling in a CRM software is not just a sales tool—it’s a strategic approach that enhances customer experience, boosts sales opportunities, and provides valuable insights into customer behavior and preferences. It ensures that businesses remain customer-centric, agile, and competitive in a dynamic market.

5. Get Paid Faster with Invoicing and Link to Pay

Invoicing and link-to-pay functionality within a CRM software can significantly enhance a business’s efficiency and customer experience. You should be able to link to Venmo Paypal, CashApp, Apple Pay and Google Pay and even your own bank if needed. Here’s why it’s crucial:

Get paid faster with invoicing and link to

  1. Streamlined Payment Process: Integrating invoicing and link-to-pay directly within the CRM means businesses can generate and send invoices instantly after a sale or service is completed. This reduces the time between service delivery and payment.
  2. Improved Cash Flow: With the ease of link-to-pay, customers are more likely to make payments promptly. Faster payments lead to better cash flow, which is essential for the financial health of any business.
  3. Enhanced Customer Experience: Customers appreciate convenience. By providing a direct link to pay, you’re offering a seamless, hassle-free payment experience. This can lead to higher customer satisfaction and loyalty.
  4. Reduced Administrative Burden: Automated invoicing and payment links mean less manual data entry and fewer errors. This not only saves time but also reduces the administrative burden on staff.
  5. Centralized Financial Data: Having invoicing integrated with the CRM allows businesses to have a centralized view of both customer interactions and financial transactions. This holistic view can provide valuable insights for sales forecasting and financial planning.
  6. Secure Transactions: Modern link-to-pay solutions often come with built-in security features, ensuring that customer payment information is processed securely, building trust with your clients.
  7. Automated Follow-ups: If a payment is overdue, the CRM can automatically send reminders to customers, reducing the effort required for follow-ups and increasing the likelihood of timely payments.
  8. Customization and Branding: Integrated invoicing often allows businesses to customize invoices with their branding, giving a professional look and feel that aligns with the company’s identity.
  9. Real-time Updates: As soon as a customer makes a payment through the link, the CRM can be updated in real-time. This ensures that sales and finance teams always have up-to-date information on payment statuses.
  10. Environmental and Cost Benefits: Digital invoicing reduces the need for paper invoices, leading to cost savings and a reduced environmental footprint.
  11. Easy Reconciliation: With all financial transactions linked to customer profiles in the CRM, reconciling payments becomes more straightforward, reducing discrepancies and ensuring accurate financial reporting.

In summary, integrating invoicing and link-to-pay functionality in a CRM software is not just a matter of convenience—it’s a strategic move that can lead to improved financial performance, enhanced customer relationships, and streamlined operations. It ensures that businesses can focus on growth while offering an optimal payment experience to their customers.

Those Are The Essentials

These five dazzling features – think of them as the five Horsemen of the Software Apocalypse – will have you managing customers like a charming maître d’, optimizing routes like a five-star Uber driver, distributing tasks like a seasoned quarterback, and boosting sales through menu selling like a celebrity chef.

Brace yourself for not just an uptick in your operations, but a full-on renaissance. A flood of streamlined operations and a wave of growth that will make a surfer giddy. So, strap in, hold on to your hats, and let’s rocket your business into the stratosphere. Over and out!




IMPORTANT, Add SEO Keywords to Your Business Website

What are SEO Keywords

What are SEO Keywords and How Do I Used Them?

SEO, or Search Engine Optimization, is a crucial part of online marketing and brand visibility. Keywords are the cornerstone of SEO. They are the phrases and terms people enter into search engines like Google, Bing, or Yahoo when looking for a particular service, product, or information. Here’s a breakdown of the significance and application of SEO keywords:

  1. Identifying Relevant Keywords:
    • Understanding what potential customers are searching for is essential. Identifying relevant keywords helps in aligning the website’s content with the terms and phrases your target audience is using.
  2. Website Ranking:
    • Incorporating the right keywords into your website’s content can significantly enhance its ranking on search engine results pages (SERPs), making it easier for potential customers to find you.
  3. Content Creation:
    • Keywords guide content creation, ensuring the content is relevant to the audience and can help in solving their problems or answering their questions.
  4. Competitive Analysis:
    • By analyzing the keywords your competitors are ranking for, you can better understand the market dynamics and adjust your SEO strategy accordingly.
  5. Traffic Analysis:
    • SEO tools can provide insights into which keywords are driving traffic to your site, which can be valuable for refining your content and SEO strategies.
  6. Long-Tail Keywords:
    • These are longer and more specific keyword phrases. They often have lower search volumes but can attract more qualified traffic, which can be more beneficial for conversion.
  7. keyword graphicKeyword Optimization:
    • It’s not just about having the right keywords but optimizing them effectively within your website’s content, meta descriptions, and title tags.
  8. Monitoring and Adjusting:
    • SEO isn’t a one-time task. It requires ongoing monitoring and adjusting to ensure the keywords remain relevant and continue to perform well in driving traffic.
  9. Local SEO:
    • For businesses with a physical location or those that serve a specific geographic area, local SEO keywords are crucial. These keywords often include locations or areas served.
  10. Keyword Tools:
    • There are various tools available, like Google Keyword Planner or SEMrush, that can help in keyword research and analysis, providing insights into keyword performance, search volumes, and competition.

Utilizing SEO keywords strategically can significantly boost Savvy Brain’s online visibility, attract more organic traffic, and ultimately lead to higher conversion rates. It’s an ongoing effort that requires continuous monitoring, analysis, and adjustments to stay ahead in the digital landscape.

How to Edit Keywords on the website builder included in Selling Lane.

When you are adding keywords to Selling Lane’s Website Builder, remember to put commas between the keywords. This will make each of them separate in the eyes of the Google search engines, for example, “blacktop sealing, pothole repair,”

Example of how to edit keywords in selling lanes, free website, builder

Example of how to add keywords in the website builder included in Selling Lane

It’s super simple to add keywords to selling lanes website builder. We highly recommend. don’t mess this step because it is incredibly important, because it helps Google and Bing in Yahoo find your website.

 

What is The Website Builder Included in Selling Lane?

We realize that most small businesses don’t have a website, especially when they initially start up. So we include a comprehensive business website feature in Selling Lane, when you are a Selling Lane member. The website builder, allows you to post images, describe your products, list your phone numbers and social sites,  and very easy steps.

Example Keywords by Business Type,

Every business is slightly different, and you know your business Best. Before you begin picking keywords, ask yourself, what would people do if they were searching for the things you do. For example, if I am looking for a plumber at one in the morning, I might search “plumbing service open 24 hours”

Here are three examples of keywords by business.

Suggested Keywords for a Blacktop Business

[dt_code_final] Blacktop sealing, asphalt repair, driveway resurfacing, pothole filling, blacktop installation, asphalt maintenance, parking lot paving, blacktop crack repair, asphalt seal coating, commercial blacktop services.[/dt_code_final]

Why do these keywords make sense for a blacktop service?

  1. Blacktop paving: This is a primary service offered by blacktop businesses and is a common search term for those looking to pave a new area.
  2. Asphalt repair: Over time, asphalt can degrade and require repairs. This keyword targets those looking for repair services.
  3. Driveway sealing: A common maintenance service for homeowners to prolong the life of their driveways.
  4. Parking lot resurfacing: Commercial entities often search for this service to maintain and improve the appearance and functionality of their parking areas.
  5. Asphalt maintenance: A general term that encompasses various services, ensuring the longevity of the paved surface.
  6. Blacktop crack filling: Specific to repairing cracks which can be a precursor to more significant damages if not addressed.
  7. Tar-and-chip driveways: An alternative to traditional asphalt driveways, offering a different aesthetic and texture.
  8. Commercial paving services: Targets businesses that have larger scale paving needs.
  9. Residential blacktop solutions: Targets homeowners looking for driveway or other residential paving services.
  10. Pothole repair: Potholes are common issues in roads and parking lots, and repairing them is a frequent service offered by blacktop businesses.

These keywords were chosen based on the range of services a blacktop business typically offers, from installation to maintenance and repair. They cater to both residential and commercial audiences and cover the most common issues and needs that potential customers might search for.

Suggested Keywords for a Hairdresser

[dt_code_final] Hair styling, hair coloring, haircuts, balayage, keratin treatments, bridal hairstyles, hair extensions, hair straightening, hair highlights, hair salon services.[/dt_code_final]

TITLE when, adding keywords, it’s usually expected that they are separated by commas.

Why do these keywords make sense for a hairdresser

  1. Haircut and styling: This is a fundamental service every hairdresser offers, and it’s a common search term for individuals seeking a new look or routine maintenance.
  2. Hair coloring services: Many clients look for coloring, be it for covering grays, highlights, or a complete color change.
  3. Bridal hairdos: Special occasions, especially weddings, require specialized hairstyles. This keyword targets those with upcoming nuptials.
  4. Hair treatments: From deep conditioning to treatments for damaged hair, this keyword caters to those looking to improve their hair’s health.
  5. Men’s barbering: Not all hairdressers cater to men, so specifying this can attract male clientele seeking cuts and shaves.
  6. Trendy haircuts: Fashion-forward clients might be searching for the latest styles, making this a relevant keyword.
  7. Hair extensions: Extensions are popular for adding length and volume, and many seek professional installation.
  8. Keratin treatments: A sought-after service for those desiring smoother, straighter hair.
  9. Hair salon near me: A common search term for individuals looking for local hairdressing services.
  10. Professional hair products: Many clients look for quality hair products, and hairdressers often sell or recommend them.

Suggested Keywords for a Consulting service for Startups

[dt_code_final] Startup business consulting, startup mentorship, business plan development, funding strategy, market analysis, lean startup methodology, product launch strategy, startup scaling advice, investor pitch guidance, startup legal advice[/dt_code_final]

TITLE when, adding keywords, it’s usually expected that they are separated by commas.

Why do these keywords make sense for a consulting service for startups?

  1. Startup business consulting: A broad term that captures the essence of the service, attracting startups looking for general guidance.
  2. Startup mentorship: Many startups seek mentors who’ve been through the startup journey and can provide personalized advice.
  3. Business plan development: Essential for startups, especially those seeking funding or trying to map out their business’s future.
  4. Funding strategy: Many startups need advice on raising capital, be it from angel investors, venture capitalists, or other sources.
  5. Market analysis: Understanding the market is crucial for any startup’s success, and consultants can offer insights into market trends, competition, and potential opportunities.
  6. Lean startup methodology: A popular approach to building startups, focusing on creating a minimum viable product and iterating based on feedback.
  7. Product launch strategy: Startups need a plan for launching their product to the market, ensuring it gets the attention and traction it deserves.
  8. Startup scaling advice: Once a startup finds its footing, the next challenge is scaling, which comes with its own set of challenges.
  9. Investor pitch guidance: Crafting the perfect pitch is crucial for startups seeking investment, and consultants can offer invaluable feedback.
  10. Startup legal advice: Navigating the legal landscape, from patents to contracts, is a challenge for many startups.

These keywords were chosen to encompass the wide range of challenges startups face and the services a consulting firm might offer to address them. They target both early-stage startups looking to get off the ground and more established startups facing scaling or funding challenges.




Super Affordable CRM Software for Small Business

Affordable CRM for small business

Hey there, small business owners! 🚀 We get it. Running a business is no small feat, especially when you’re juggling customer relationships, managing tasks, and trying to keep everything organized. But what if we told you there’s a tool that can lighten the load and won’t break the bank, an affordable CRM software for Small Business? Enter the world of Selling Lane CRM solutions, specifically crafted for startups and growth businesses like yours!



Why We Focused on Being the Affordable CRM Software for Small Business?

When we started our company, the owners cleared out their 401(k)s and reinvested their children’s college funds to get started, knowing that their dream was a good idea. The risk was high, but the reward could be higher, and when we started, we were looking for affordable tools to help us grow our business. And quite frankly admired companies that had start a pricing that was affordable and sustainable for the long run. That’s why we decided to give a 31 day free trial and then keep it at $6 a month per user, if you wanted all the features, the whole thing only costs $12 a month.

We also believed strongly that, Customer Relationship Management (CRM) isn’t just a fancy tech term. It’s your new best friend in business. Imagine having a super-organized assistant who keeps track of all your customer interactions, manages your appointments, and even helps you with invoicing. That’s what a good CRM does – it organizes your chaos into a streamlined, manageable process.

Mary Barra

Mary Barra, the trailblazing CEO of General Motors, eloquently stated, “Do not confuse activity with productivity.” This nugget of wisdom is not just applicable to the automotive industry, but resonates profoundly with small businesses in various sectors. In the context of utilizing a Customer Relationship Management (CRM) system, her words take on a special significance. A CRM doesn’t merely facilitate a hive of activity; it ensures that every action taken is a deliberate, strategic step towards tangible growth and enhanced customer satisfaction.

When every minute counts, the distinction between mere activity and genuine productivity becomes pivotal. A well-implemented CRM, like Selling Lane, doesn’t just offer a platform for organizing customer data and scheduling appointments. It becomes a strategic partner, aligning every customer interaction, every follow-up, and every service delivery with the broader goals of the business. It ensures that the time and resources invested are not just keeping the wheels turning but are propelling the business forward, creating satisfied customers, and fostering sustainable growth. In essence, it translates the hustle and bustle of daily operations into a symphony of strategically aligned, customer-centric activities, embodying the essence of true productivity.

Affordability Meets Functionality of an Affordable CRM for Small Business

But let’s talk money. Small businesses often operate on tight budgets, and every penny counts. That’s where affordable CRM solutions, like Selling Lane, come into play. With plans starting at just $6 per user per month, you get access to a plethora of features designed to elevate your business without elevating your costs.

Selling Lane: Your Pocket-Friendly Powerhouse

Selling Lane isn’t just a CRM; it’s a holistic solution designed with small businesses in mind. From easy scheduling and route optimization to effective customer relationship management and innovative menu selling features, it’s packed with tools to propel your business forward.

Free Business Website: Elevate Your Online Presence

Company website is included in Selling Lane

In the digital era, having an online presence is not just an option but a necessity. With Selling Lane, you get a free business website that’s not only sleek and professional but also SEO-enhanced to ensure you get found by potential customers online. Your services, products, and unique offerings are showcased in a vivid gallery, while a map and directions guide customers straight to your door. Engaging call-to-action forms convert visitors into valuable leads, and a dedicated section to highlight your team and customer testimonials builds trust and credibility in your brand. Plus, with easy links to your social and rating sites, you ensure your business is connected and reviewed positively.

Menu Selling: Simplify Choices, Maximize Sales

Product Selling Menus is included in Selling Lane CRM

Selling Lane takes a unique approach to upselling and cross-selling through its innovative Menu Selling feature. This feature allows you to present a digital menu of your services and products to clients, simplifying their choices while maximizing your sales opportunities. For instance, while discussing a particular service, you can effortlessly introduce related services or products, transforming potential indecision into lucrative upselling or cross-selling opportunities. It’s not just selling; it’s enhancing customer experience by providing them with easy, straightforward choices and solutions tailored to their needs.

Easy CRM: Streamline Customer Interactions

The easiest CRM, is included in selling lanes, small business software

Managing customer interactions, nurturing leads, and fostering loyal relationships become a breeze with Selling Lane’s Easy CRM. It’s designed to be intuitive and user-friendly, ensuring that you can manage your customer interactions without getting bogged down by complex processes. From the first interaction to ongoing communications, the CRM ensures every touchpoint with your customers is recorded, organized, and easily accessible, enabling you to build and maintain relationships that not only satisfy but delight your customers, steering your business towards sustainable growth.

Easy Task Management: Turn Chaos into Clarity

Getting things done with selling lane CRM

In the realm of task management, simplicity and efficiency are king. Selling Lane’s Easy Task Management adheres to the principles of Getting Things Done (GTD), providing tools that help you streamline, prioritize, and execute tasks with utmost efficiency. It turns the potential chaos of juggling various tasks into a clear, organized, and manageable workflow. Every task, from the most critical to the routine, is tracked, managed, and executed seamlessly, ensuring nothing falls through the cracks and every opportunity is capitalized upon.

Easy Invoicing: X2 Your Payment Times

Get your money faster with an awesome invoice system

Navigating through the billing and invoicing process should not be a complex maze. Selling Lane’s Easy Invoicing feature ensures that you can send out invoices and receive payments swiftly and securely. It’s designed to turn your invoices into instant payments, significantly speeding up your customer payment process and enhancing cash flow. With a streamlined billing process, you ensure that your business operates smoothly, and financial management becomes not a hurdle but a facilitator of your business’s financial health and sustainability.

And the cherry on top? A 31-day free trial to get you started on your journey towards organized, sustainable growth.

Conclusion: Small Investment, Big Returns

Investing in an affordable CRM software for small business like Selling Lane isn’t just a cost-effective decision. It’s a strategic move towards building a more organized, efficient, and customer-friendly business. As Indra Nooyi, former CEO of PepsiCo, wisely stated, “If you don’t give people a chance to fail, you won’t innovate.” So, take a chance, innovate your processes, and watch your business flourish with the right CRM by your side.

Ready to take the plunge into a world where organization meets affordability? Start your free trial with Selling Lane today and unlock the doors to seamless, scalable business management.




10 CRM Mistakes to Avoid, Like a Boss Should

10 things to avoid when using a CRM

Customer relationship management (CRM) software is a powerful tool that can help businesses of all sizes improve their sales, marketing, and customer service operations. But let’s be real, CRM can be a bit of a beast to tame and full of CRM Mistakes.

“If you don’t know where you’re going, any road will take you there.”

Lewis Carroll

That’s Why it’s Important to Avoid These Common CRM Mistakes:

  1. Not having a plan. Before you jump into CRM especially Selling Lane, take some time to think about your business goals and how CRM can help you achieve them. What specific problems are you trying to solve? What processes do you want to automate? Once you have a clear plan, you can choose the right CRM system for your needs and develop a plan for implementation.
  2. Ignoring the end users. Your sales reps and customer service reps are the ones who will be using the CRM system on a daily basis, so it’s important to get their input on what they need and how the system should work. This will help ensure that the system is adopted and used effectively.
  3. Not training users properly. Once you’ve implemented your CRM system, don’t just throw your team to the wolves. Provide them with adequate training, so they can learn how to use the system effectively and get the most out of it.
  4. Not entering data regularly. CRM software is only as good as the data that’s entered into it. Make sure to enter customer data regularly and accurately. This will ensure that you have a complete and up-to-date view of your customers and their interactions with your business.
  5. Not using the system to its full potential. Many businesses only use CRM software for basic tasks, such as contact management and lead tracking. But CRM software can be used for a variety of other tasks, such as sales pipeline management, opportunity forecasting, and customer segmentation. Take the time to learn about all the features of your CRM system and how you can use them to improve your business.
  6. Not integrating CRM with other systems. CRM software can be integrated with other systems, such as marketing automation software and e-commerce platforms. This integration can help you automate workflows and streamline your business processes.
  7. Not reporting on CRM data. CRM software can generate a variety of reports that can be used to track your progress and identify areas for improvement. Take the time to review your CRM reports regularly and use them to make informed decisions about your business.
  8. Not keeping data up-to-date. As your business grows and changes, it’s important to keep your CRM data up-to-date. This includes removing outdated data and adding new data as it becomes available.
  9. Not using CRM for customer service. CRM software can also be used to improve customer service. For example, you can use CRM to track customer support tickets and interactions. This can help you provide better customer service and resolve issues quickly and efficiently.
  10. Not measuring the ROI of CRM. It’s important to track the return on investment (ROI) of your CRM system. This can be done by tracking key metrics such as sales, customer satisfaction, and customer retention. By measuring the ROI of your CRM system, you can determine whether or not it’s paying for itself.

“The best way to predict the future is to create it.”

Peter Drucker

Bonus tip: Don’t be afraid to experiment with your CRM system. Try different features and see what works best for your business. And don’t be afraid to ask for help from your CRM vendor or other CRM users.

By avoiding these common CRM mistakes, you can set yourself up for success.





QuickBooks and Selling Lane CRM, Do You Need Both?

QuickBooks and Selling Lane together, a partnership made in Business heaven

QuickBooks and CRM are two essential software tools for small businesses. QuickBooks helps you manage your finances and accounting, while Selling Lane’s CRM helps you manage your customer relationships, tasks, link to pay, Free Business website, menu selling tools and much more. Together, these QuickBooks and CRM can help you run your business, improve your efficiency, and grow your customer base.

Do I Need Both QuickBooks and CRM for Your Small Business?

So, do you need both QuickBooks and CRM? If you want to streamline your operations, improve your efficiency, and grow your business, then using both of these tools is a good idea. However, if you’re on a tight budget or only have a small number of customers, then you may be able to get away with using just Selling Lane CRM, because it includes Invoicing and Link to Pay, which is a key ingredient of Quick Books.

Here are some things to consider when deciding whether or not you need a CRM:

  • How many customers do you have? If you only have a small number of customers, then you may be able to manage your customer relationships with pen and paper. However, if you plan to grow, then a CRM can help you find customers and sell more of them.
  • What kind of customer relationships do you have? Every relationship with a customer is fragile, and needs to be nurtured to turn that customer into a raving fan and ultimately a long-term, multi-time buyer. A CRM can help you to track and manage the different stages of the sales funnel, including having products on your Business Website (included in Selling Lane), Menu selling when in front of your customers and provide better long term support.
  • What is your budget? CRMs can range in price from a $6 dollars per month (that’s Selling Lane’s price per user) to hundreds of dollars per month. So, it is important to choose a CRM that fits your budget and needs.

If you’re still unsure whether or not you need a CRM, I recommend that you sign up for our 31 free trial and see if it is right for you.

Why Small Businesses Need QuickBooks:

Accounting software, and CRM working together

  • Accurate financial reporting: QuickBooks helps you track your income and expenses, create invoices, and generate financial reports. This accurate financial information is essential for making informed business decisions.
  • Tax preparation: QuickBooks can help you prepare your taxes by automatically calculating your deductions and generating tax forms. This can save you time and money, especially if you file your own taxes.
  • Time savings: QuickBooks automates many time-consuming accounting tasks, such as invoicing and bill pay. This frees up your time, so you can focus on other important aspects of your business.

Why Small Businesses Need Selling Lane CRM

Selling Lane CRM is a customer relationship management (CRM) system that is specifically designed for small businesses. It is a cloud-based CRM, which means that you can access it from anywhere with an internet connection, including your smartphone. Selling Lane CRM is also very affordable, making it a great option for small businesses on a budget.

Here are some of the reasons why small businesses need Selling Lane CRM:

  • To track customer interactions. Selling Lane CRM helps you to track all of your customer interactions, including phone calls, emails, and social media messages. This information can be used to improve your customer service and sales process.
  • To manage leads. Selling Lane CRM helps you to manage your leads by tracking their progress through the sales funnel. This information can be used to identify and nurture your most qualified leads.
  • To provide customer support. Selling Lane CRM helps you to provide customer support by tracking customer support tickets and providing feedback to your customer support team. This information can be used to improve your customer support process and reduce the number of support tickets you receive.
  • To generate reports. Selling Lane CRM generates a variety of reports that can be used to track your sales performance, customer satisfaction, and other important metrics. This information can be used to make informed decisions about your business.

In addition to the features listed above, Selling Lane CRM also offers a number of other features that are beneficial for small businesses, such as:

  • Contact management: Selling Lane CRM helps you to manage your contacts by storing their contact information, purchase history, and other important information.
  • Task management: Selling Lane CRM helps you to manage your tasks by creating and assigning tasks to your team members. This information can be used to track your team’s progress and ensure that tasks are completed on time.
  • Sales pipeline management: Selling Lane CRM helps you to manage your sales pipeline by tracking the progress of your deals through the sales cycle. This information can be used to identify and close more deals.
  • Business Website: 🚀 Ever dreamt of a digital butler that handles both your CRM and website? Forget juggling platforms; with our snazzy integrated Business Website feature, you’ll have your online mojo and business tools partying together under one digital roof.

Overall, Selling Lane CRM is a powerful CRM system that can help small businesses to streamline their operations, improve their efficiency, and grow their business. If you are a small business owner, I encourage you to consider using Selling Lane CRM. It is a powerful and affordable CRM system that can help you to streamline your operations, improve your efficiency, and grow your business.

Integrate QuickBooks with Selling Lane CRM, Get the Best of Both Worlds

  • Use Selling Lane to manage your customers, sales operations, estimates and task management.
  • Import your customers into QuickBooks, then use QuickBooks to manage accounting and taxes.
  • Let Selling Lane help you with your business website, menu, selling customers, and manage link to pay.
  • Import Transactions into Quickbooks, then at journal entries to close out your month.

Examples of How Small Businesses use QuickBooks and CRM Together:

  • A retail store uses QuickBooks to track their inventory and sales, and Selling Lane CRM to manage their customer loyalty program and website. They use Selling Lane’s menu selling system to show a menu of products and task management to remember when to reorder supplies.
  • A consulting firm uses QuickBooks to track their billable hours and expenses, and Selling Lane CRM to manage their sales pipeline and client relationships.
  • A software company uses QuickBooks to track their revenue and expenses, and Selling Lane CRM to manage their customer support tickets and product feedback.

If you are a small business owner, I encourage you to consider using QuickBooks and Selling Lane CRM. These tools can help you to take your business to the next level.





Important: Business Burnout is Real, a CRM Can Help?

Business burnout is real can a great CRM help

Hello, seasoned business champions! Ever dreamt of taking a step back to enjoy the fruits of your hard work without compromising your business operations? Let’s explore how a CRM isn’t just a tool for growth, but a secret ally in maintaining a smooth, efficient business that lets you take that well-deserved break, so you don’t get business burnout.

“It’s not the will to win that matters—everyone has that. It’s the will to prepare to win that matters.”

Paul “Bear” Bryant, a celebrated football coach who understood that preparation and strategy are key to maintaining success.

For businesses that have hit their sweet spot in terms of size and clientele, the challenge shifts from growth to sustainability and efficiency. Imagine a world where your business operates like a well-oiled machine, even when you’re not there. That’s where a CRM like Selling Lane steps in – ensuring that every process is streamlined, and every client is cared for, even in your absence.

Someone once said to me that “you’re only truly successful when you’re no longer needed, when you can go on a vacation and know that the business will run without you.” But if you’re micromanaging every detail of your business, and not allowing others to use the tools that you provide them, you can never achieve this nirvana state.

How does CRM Help with Business Burnout?

A CRM (Customer Relationship Management) system can be a lifesaver for business owners feeling the heat of burnout. Imagine having a tool that takes care of managing your customer interactions, keeps track of your services, and even helps in generating leads.

That’s what a CRM does! It organizes your chaos, ensuring that customer emails, appointments, and follow-ups don’t fall through the cracks. With features like automated responses, task reminders, and data analytics, a CRM doesn’t just manage; it propels your business forward while giving you the space to breathe and strategize rather than get bogged down by administrative tasks.

It’s like having a dedicated assistant that works 24/7, ensuring that your business relationships remain strong and opportunities are not missed, allowing you to take a step back when needed without the fear of everything falling apart.

“Success is not forever and failure isn’t fatal.”

Don Shula, a legendary NFL coach who recognized the balance between maintaining success and navigating challenges.

In the journey of maintaining a successful business, a CRM helps you balance customer satisfaction and operational efficiency. It ensures that every client feels valued, and every job is done right, all while giving you the peace of mind to step away when you need to.

Feature Spotlight: Effective Customer Relationship Management

Selling Lane’s CRM capabilities ensure that every customer interaction is personalized and efficient, building loyalty and satisfaction even when you’re sipping cocktails on a beach. It’s your silent partner against business burnout, maintaining customer relationships, ensuring that your business thrives even in your absence. Discover how Selling Lane manages customer relationships seamlessly.

“The only place success comes before work is in the dictionary.”

Vince Lombardi, a football coach who knew that behind every success, there’s a foundation of hard work and smart strategies

Your business is a testament to your hard work and smart strategies. A CRM like Selling Lane ensures that the foundation you’ve built doesn’t crumble when you decide to take a step back. From managing tasks to ensuring every client is cared for, it’s your safeguard against the challenges that come with wanting a bit of downtime.

Feature Spotlight: Maximize Efficiency with Task Management

Selling Lane’s Task Management feature ensures that every task is organized, prioritized, and executed to perfection, allowing your team to operate efficiently and ensuring that nothing falls through the cracks when you’re away. It’s your assurance that your business operates at peak efficiency, always. Learn how Selling Lane maximizes efficiency with Task Management.


The ability to take a step back without worrying about a dip in efficiency or customer satisfaction is priceless. With a CRM like Selling Lane, you’re not just maintaining your business; you’re enhancing its ability to operate smoothly, allowing you to take that break you’ve earned.

Ready to breathe easy with Selling Lane by your side?


Selling Lane -The Easy CRM

The most powerful business software

Without the high cost

Your next level awaits, and it starts with choosing Selling Lane - Get Paid Faster, Grow your Customer Base, and Crush Your Competition.

Get Started, It's Free to Try arrow_forward
Explore Solutions →


No credit card needed


Slide

Crafting Tomorrow's Success

Selling Lane, The Easy CRM

Less Pain, More Gain & Less Cost

No More Sleepless Nights, Missed Opportunities, or Fear of Failure: Selling Lane Is Here to Help You Thrive

Try Selling Lane Free arrow_forward
Get Slider Revolution →




arrow_back
arrow_forward

0{{current_slide_index}}   |   0{{total_slide_count}}